Top 10 Tools From The Wow-How Experts To Create a GIF For Your Product

Author: Bob Aug 04, 2023 9 min read

Are you curious about the different programs available to create awesome GIFs? No worries, we’ve got you covered. Let’s explore the exciting world of GIF editing software and programs for both Mac and PC, along with some cool apps that will help you make stunning GIFs. We’ll highlight the absolute best GIF makers in each category, so you can easily find the perfect fit for your needs.

With so many tools for creating GIFs out there on the Internet, we’ve compared some top options. Today, we’re thrilled to present to you a variety of software that deserves your attention, including free online tools and desktop apps. So, let’s dive in and discover the fantastic applications you can use to create your GIF masterpieces.


Drive sales with GIF animation


What are the 3 types of GIFs?

Create a GIF For Your Product


GIFs have become a popular form of visual communication, bringing life and humor to our online interactions. There are three main types of GIFs that serve different purposes. Each type offers a unique way to convey emotions and information in a compact and engaging format. 


  • Video-based GIFs. They’re perfect for making hilarious memes that everyone loves to share, as well as for expressing emotions in short, addictive clips. You’ll find these GIFs all over the Internet, from emails to blog posts, while they’re also a hit on messaging and social media apps.  People often use them as “reaction GIFs” in chats. For brands, creating video-based GIFs is a breeze. Just take your best video content and convert it into playful, emotion-packed clips. It’s an easy and effective way to get into GIF marketing, especially if your business revolves around videos, TV shows, or movies.


  • Animation-based GIFs. They’re similar to video-based ones in how they’re shared and used, but they take a bit more effort to create. However, they offer more flexibility and can deliver your message in a fun, engaging way. Many brands love animation-based GIFs because they convey visuals that are difficult to express through videos. 


  • Rectangular GIFs. Unlike their symmetrical cousins, stickers can take any shape or form they want. They aren’t limited to messaging apps and can be used in various ways on social media. Rectangular GIFs work like digital stickers in real life— you slap them on stuff. They are usually overlaid with images or videos on social networks. The popularity of “Stories” on platforms like Instagram and Snapchat has led to a boom in GIF stickers.


The Main Advantages of Using GIFs in Your Brand Promotion

Advantages of Using GIFs


GIFs have been around for over thirty years, but they truly exploded in popularity with the rise of social media and smartphones. Nowadays, they’ve become an essential part of our daily communication, and they offer fantastic opportunities for brands to make an impact. No matter what industry you’re in, using GIF makers can benefit your communication strategy in several ways.


  • Engage your audience. GIFs are short and repetitive. They catch people’s attention as they scroll through their smartphones. Their visual appeal makes information easy to digest quickly, making them perfect for engaging your audience successfully.


  • Showcase your brand personality.  GIFs help you connect with customers and present you as an authentic and memorable brand. GIF software provides an excellent way to convey these values, showing that you’re up-to-date with trends, have a fun side, and value building real relationships.


  • Get your audience involved. GIFs encourage user-generated content (UGC) and foster a sense of community where people share their creativity. You can set up GIF challenges to have your audience create content for you while promoting your brand’s name.


By incorporating GIFs into your communication strategy, you’ll be able to engage your clients, promote your products, showcase your brand‘s personality, tell compelling stories, and get your customers actively involved in your brand‘s journey. 


How to Choose the Right GIF-Creating Tool

We know it can be a bit overwhelming to pick the best software from the beginning. Don’t worry, we have some helpful tips on how to choose the best GIF-making tool for your needs.

  • Firstly, consider the ease of use. If you’re new to GIF making, go for a simple app with a clean and user-friendly interface. On the other hand, if you’re an experienced GIF enthusiast, you might want to explore a more advanced programming tool with a wide range of features.


  • Next, check out the compatibility. Some GIF makers can be downloaded on computers, smartphones, or tablets, while others are only accessible online. Make sure the app works well with your operating system and web browser.


  • Lastly, take note of the formats supported. Some GIF makers only convert videos into GIFs, while others accept images and graphics too. Additionally, various apps support different file formats like MOV, JPG, MP4, and WebM.


The Top 10 Tools for Creating a Perfect GIF

Tools for Creating a Perfect GIF


Now let’s move to the top 10 tools that can make your unique GIF. The Wow-How team recommends trying at least several of them to choose the best possible option.


№1 ImgFlip

ImgFlip is the best website to make GIFs that lets you create content in a breeze. It’s really neat because you can pick from your own videos or photos to make something super appealing. Just upload your files or paste the URL, and let the magic happen.

ImgFlip has a fantastic collection of “trendy” GIFs that you can explore right now. It’s a great way to get inspired and maybe come up with some stunning ideas.



Have you heard of GIMP? It’s been around for more than 20 years now, making it a real veteran in the GIF software world. GIMP stands for GNU Image Manipulation Program, and its main purpose is to help you edit images. Consider it as a free alternative to Adobe Photoshop.

One of the coolest things about GIMP is that it’s breathtaking for working with GIFs. Since GIFs are essentially animated images, GIMP’s capabilities shine when it comes to creating and editing them. If you’re looking for a great free GIF editor, GIMP is one of the best options out there. Give it a try and let your creativity run wild.


№3 GIFpal

With this user-friendly GIF creator tool, making and editing GIFs transforms into a simple task. Unleash your ability by adding stop-motion frames and applying fun effects. You can use GIFpal on both your computer and mobile phone.

Getting started is a piece of cake. Just pick your preferred size, then add an image or snap a new one on the spot using your camera. If you’re on a computer, it will open your webcam, and if you’re using a mobile device, it’ll access your phone camera instantly. 


№4 GiftedMotion

GiftedMotion is brought to you by Onyxbits. Best of all, it’s absolutely free. The creators have designed it with the KISS principle in mind, so you can enjoy a smooth and painless GIF-making experience


№5 Gickr

The best feature of this GIF maker is that you can upload media from your device, Flickr, YouTube, or Picasa. To create your GIF, all you need to do is transfer at least two images and pick the size you want. Then, you can customize the speed and voilà. You’ll get to see your awesome GIF in action.


№6 ScreenToGif

ScreenToGif is an awesome and ingenious GIF-making program that lets you create content in a snap. It’s super easy to use and allows you to make GIFs by recording your screen, webcam, or even your sketches. 

In just a few minutes, you can turn whatever you’re seeing on your screen into a fun and captivating GIF. It comes with basic editing controls, so you are able to add the cuts you want and manipulate frames as needed. Plus, if you have an existing video or image, you can seamlessly incorporate it into your project.


№7 Bannersnack

You’ll love how easy it is to use. Simply pick from a wide range of pre-made templates, customize them to fit your needs and the banner is good to go.

Not just that, Bannersnack also lets you craft captivating GIFs, perfect for sharing on your favorite social media platforms. You can get started for free. When you’re ready for some extra flair, you can upgrade to access unlimited stock images and smooth animation effects. It’s all about bringing your creativity to life.



GIPHY is one of the best GIF software and the coolest places on the Internet where you can find and make awesome animated images. They’ve got a huge collection of over 10 billion pieces of fun content, including stickers, arcade games, videos, and more. Can you believe they share all this cool stuff with over 700 million people worldwide? 

Sometimes, though, even with so many GIFs, it can be tough to find exactly what you’re looking for. GIPHY has got your back. They’re also one of the best free GIF animators online, so you can create your very own motion graphics.


№9 Ssuite Gif Maker

Suite Gif Animator is a fantastic, user-friendly, and completely free GIF editor software. This programming tool is perfect for anyone who wants to create GIFs, slide shows, and even simple videos without any hassle. You’ll love how easy it is to use, with a gentle learning curve that won’t leave you feeling overwhelmed. You can download this amazing GIF maker software for your PC without spending a penny, and it won’t take up much space on your computer. 


№10 Imgur

Imgur is an awesome online GIF maker that started back in 2009. It’s pretty famous, and you’ve probably come across some of its content since it reaches over 250 million people every month with billions of views. It’s even ranked among the top 15 sites by Alexa. 


Wrapping Up 

create captivating GIFs


Here you have it—the top 10 tools recommended by the Wow-How experts to create captivating GIFs for your product. We’ve covered a fantastic range of options, from user-friendly online tools to more advanced software, so you’re sure to find something that suits your needs. Now, armed with these incredible GIF-making tools, you can easily add that extra dash of creativity and engagement to your product marketing. 

Whether you want to showcase your product’s features, tell a compelling story, or simply grab your audience’s attention, contact our best Wow-How experts.


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