Author: Bob Mar 08, 2023 12 min read
In the fast-paced world of digital marketing, a website’s success depends largely on its ability to convert visitors into customers. That’s why companies are constantly looking for proven design tools and resources to increase conversions on a website.
With web design constantly evolving, it can be difficult to keep up with the latest trends and platforms that appear day after day. However, in 2023, there are several proven resources and design tools that give a hand with increasing website conversions rate.
So, let’s take a look at some of these proven design tools and resources. Use them smartly to increase your website conversion rate and ultimately grow the business.
In today’s digital age, having a website is crucial for businesses to reach their target audience and generate leads. However, merely having a website is not enough; it needs to be designed in a way that attracts website visitors and converts them into customers. Design plays a critical role in the conversion of a website. In this section, we will discuss how design can affect this vital parameter and how to improve your website.
First impressions matter and the design of a website is the first thing website visitors notice. A visually appealing website with an easy-to-navigate interface can make a lasting impression on prospects and improve website conversion. On the other hand, a cluttered and confusing web page can turn off visitors and make them leave immediately. Therefore, the website’s design should be clean, organized, and visually attractive.
The design of a website should also be user-friendly. Visitors want to find what they are looking for easily. The navigation menu has to be absolutely clear, and the search bar should be easily accessible. If website visitors find it difficult to navigate the website, they are more likely to leave without making a purchase and converting into a customer.
The placement of important elements on the page can also affect the website conversion rate. For example, the call-to-action button should be prominently placed on the website and be easily visible to everyone. The call-to-action button should also be placed above the fold, so there is no need to scroll. This can increase the chances of visitors clicking on the button and converting into customers.
The design of the website should also be responsive. In today’s mobile-first world, more and more people are accessing websites from their mobile devices. Therefore, the pages should be designed in such a way that is easily accessible and navigable across all devices. A responsive design can improve the user experience and increase the chance to convert.
The loading time also impacts the website conversion rate. If it takes too long to load, this frustrates the visitors and makes them leave the site. Therefore, the design of the website should be optimized for fast loading. The images should be compressed, and the website should be hosted on a reliable server to ensure fast loading. Let’s now look at what are the trends in 2023.
The main focus on minimalism remains until now. Minimalism reaches extreme values — so extreme that a customer uninitiated in the trends asks the reasonable question: “Where is the design — there is only white space?” Here the specialist has nothing to do but explain the concept of “air” in the design of web pages.
Both, flat and material design for conversion are still in trend, only the details change:
Let’s move from words to facts. Now we’ll take apart the top 3 main points that can and should be applied in the creation of websites to improve conversational rate.
Brands diligently tune in to the wave of their customers, trying to speak the same language with them, not all at once, but with each person individually. And in this manner, brands tell their story: briefly, vividly, but simply and clearly.
If you can’t tell the story quickly and easily, opinion leaders are involved as an ambassador. Your audience is more likely to listen, paying attention to the leader’s personality, so they are ready to spend not the standard 4 seconds, but much more. Even 5 minutes! Of course, if they know that the blogger can tell a breathtaking and interesting story, providing useful information.
In designing conversational sites, the web designer seeks to place emphasis on the targeted actions. Previously, they used to be highlighted by color, but now this method seems to be boring. Additionally, if the scope of business excludes the use of bright and garish palettes, web design for conversion uses the animation of key actions and interactive touchpoints to attract the user’s attention.
Having considered the current conditions imposed on the design of websites, let’s move on to the practical part. Below are a few blocks of web resources and services that help web designers to be aware of all the trends and maintain the competitiveness of their services. Enjoy!
It is a resource where you can try to identify trends on your own by getting inspired and learning from the best projects in the design for conversion, engineering and creative categories of the web industry. All the studios and developers in the world want to be on the list of the best, according to Awwwards. Even just to be selected and present your project on the site is already prestigious and allows you to find new clients or raise your rating in the eyes of existing ones.
Here you can get inspiration by reviewing the projects of the best website designers in the world. Also, you can present your work to the court of experts, or you can find colleagues to collaborate with. Or even find new clients! Behance is where all designers start their presentations.
This is the first thing you will need to create a compelling website. These are universal photo stocks, and some resources that offer images only in a specific, narrow subject, completely satisfying website visitors‘ requests for high-quality visuals.
The largest bank of free photos and videos for your projects. The search results can be filtered by color – to select the ones that match the corporate style of the site. In addition, there is a wide system of tags, and auxiliary sections like “Similar photos” and “Also interested”.
Another creative photo bank, with a focus on old-school 70s, 80s, and 90s-inspired photos. Wallpapers, textures and patterns, food photos, and even experimental psychedelic ones. The collection can’t compete with Pixabay or Pexels in quantity, but the guys take creativity and quality – even in 300,000 images you will definitely find something for your project, or at least for inspiration.
Using videos is the easiest and fastest way to liven up your site. You can assemble a presentation yourself from existing material, optimize it for the web, or take advantage of what special libraries offer.
Typography can also be a great way to attract more attention to your home page. Create a 100-word text message, type it into the box, and a special HTML template will adjust it to the rhythmic music – and it’s done! Your site will be certainly remembered by users’ research like the famous “Apple – iPhone 7 and iPhone 7 Plus in 107 seconds” commercial. This approach is great for the design for conversion, or page announcement of the launched web resource.
The quality of promotional videos is comparable to recording in a professional studio. There are preinstalled templates to work: you choose the appropriate one, adjust it to your needs with a few clicks of the mouse – and it’s done! Special feature: some templates allow you to modify your future videos in the style of movies of the early 20th century or in the style of the 30s and 60s.
Prominent designers create a beautiful web page just by using a successful play on fonts. Some have an innate flair for successful combinations. Others use special design tools and are as good as their luckily-gifted colleagues in the ability to turn any project into a masterpiece.
This tool allows you to choose the right combination from a large library of free fonts. When using TypeGenius, specialists can decide on a primary font from a list of options and then select a complementary one from suggested pairings. They are based on typographic principles and designed to help users create visually appealing and cohesive designs.
This is a wonderful library of free fonts. One feature to pay attention to — a well-designed filter system allows you to find what meets the requirements of the projects: the number of styles, work with licenses, languages and alphabets.
No, we won’t start with Photoshop (although, one product from Adobe is added in the following sections). We’ll just cite its counterparts, which have their own cool features.
If you compare Photoshop to Android, Sketch is like an iPhone, and the two services constantly compete. The editor, respectively, is beloved by owners of iOS devices – Macs and MacBooks. The basic firmware already has all the gadgets for today’s formats. Website developers have drawn conclusions from the feedback about their competitors and released a product in which everything is customizable: the functionality package is replenished through plugins, and settings can be downloaded through presets. Finally, they killed it with the ability to work in teams over a single file.
A free library created by a designer and illustrator, Pablo Stanley, with the help of which you can mix or edit illustrations with people. You can tweak their pose, clothing, color, and hairstyle to suit the needs of your project, creating different scenes and backdrops. The service has an additional “Humaaans Design Tool” for quick prototyping.
Artists spend years honing their skills in color matching. A web designer, on the other hand, doesn’t need to take a color theory course to create a good palette for a project. They have the design tools to automatically generate the right combination, sometimes even without their input.
The tool allows you to match the color scheme to any theme. The simple process of color selection becomes as easy and fun as a game. Palettes can be created, saved, and immediately shared with colleagues and friends.
UX designers don’t use only the paid Axure, with its own limitations and vagaries, at their disposal. The world of prototyping is evolving, and now there is a whole range of design tools that allow you to create interactive prototypes visually close to the finished site using drag & drop interfaces.
This Mac app is popular because of leading designers on all continents for developing interactive and animated prototypes for their applications. The 2.0 release includes Behavior Designer, which can be used to animate interactions — moving out forms, and sweeping menu buttons that will replicate the interactions in the finished product.
This one is a direct competitor to Flinto in iOS app website development. Create animated and interactive prototypes in 5 minutes. It includes the same feature — transfer of user interaction with the product as close as possible to implement in the final product. Importer allows you to transfer finished projects from other apps.
A popular tool that lets you create small projects for free (up to 300 items per project). Cloud storage, easy collaboration with comments and customizable access levels are perfect add-ons to work smoothly.
The site should justify the investment in it, sell and bring profit. It is not enough to provide high attendance, you need users to take actions: order and pay for a product or service, register for a webinar, leave contact information, and subscribe to a newsletter that will help “warm up” to purchase. If these actions are few, then the website conversion rate is low.
To increase it, we recommend refining the design and content for conversion, compiling a suitable semantic core and offers, increasing download speeds and improving usability. Moreover, now you can perform everything with a comprehensive list of helpful tools from the above!