Author: Bob Feb 21, 2023 13 min read
There are plenty of methods to drive website traffic, but how to make visitors buy from you? Conversions depend on what people see after clicking on a link in Google: if the content is matching, the offer is seducing and all web design elements look perfectly, then prospects are much more likely to purchase products or order services.
In fact, according to the survey by Econsultancy and WhatUsersDo, 74% of consumers say they will leave a website if it is too difficult to find what they are looking for.
It’s obvious that effective website design is a key to success. Anyway, what’s the most important in web design to convert visitors into quality leads in a blink of an eye? Let’s find out together!
Visually appealing websites drive more conversions as visitors feel more comfortable and can complete purchases easily. Pleasant colors make potential clients stay longer on your resource, interacting with it in various ways — reading blogs, answering queries, filling out forms and so on. Poorly designed sections and buttons may confuse visitors, so they will leave as soon as possible. Who wants to be confused? No one.
So, we can explain the importance of web design with the following list of benefits businesses get after renovating their brand platforms.
Making your website user-friendly is an essential part of the digital marketing process. The goal of any business is to attract new customers, and if your site isn’t easy for visitors to navigate, you’re going to have a hard time doing that. So, which item is most important for a successful website design? We can’t answer right away, but our experts prepared the list of most common features of a good website that converts visitors into leads.
For lead generation, website design is critical, as prospects form their opinion about your brand according to its positioning and very first touchpoints like on-website forms, menu simplicity and so on.
The most important thing about your website is not how many visitors it gets, but how many of those visitors become customers. The better your website converts visitors into leads, the more likely you’ll get customers from this channel. Here are some tips on how to do that:
Focus on the visitor. When someone visits a website, they want information — and fast! Make sure that all pages are clearly laid out with relevant content at eye level (or above). Remove clutter, so website visitors can find what they’re looking for quickly and easily. Quality web design considers all the needs of your prospects, making their navigation experience smooth enough.
The most common reason why people leave a website is because it’s too complicated to navigate through. If a visitor finds your landing confusing, he might not return to it again, and you might lose potential leads as well. A customer-friendly interface makes it easier for the visitors to find what they want and also provides them with enough information about the product or service they are looking for.
Not only quality web design, but also SEO plays a big role in lead generation. All good website examples have strong optimization. This is why they get a high ranking in the search engine results. As a result, more people will visit your website and this will help in increasing your sales and revenue.
Another reason why you need to make your website SEO-friendly is to increase its credibility. If you have a good website which is optimized well, then people will trust you and believe that you sell quality products/services. This will help them make a purchase decision easily without any hesitation.
If possible, include keyword phrases in headings so search engines will rank them higher when users search those terms online. This will also help boost engagement rates over time, since people tend not only want but expect certain things when visiting certain kinds of sites like yours (e.g., e-commerce sites should focus more heavily on product descriptions than general informational content).
Although the purpose of website design is to create a user-friendly environment that leads visitors from the awareness stage to consideration to conversion, you should also pay attention to making this path engaging and pleasant for everyone. Personalized approach is what distinguishes successful business websites from the ones that are less likely to provide owners with expected conversions.
A personalized customer experience is not just about providing products or services that are tailored to the unique needs of each visitor; it’s also about providing a positive experience that makes each client feel like they are being understood and cared for as an individual.
The best way to do this is by using analytics tools to track visitor behavior on your site, such as their location, devices and interests. Then use this information to make sure your web design features and content align with what they want, need, and expect from your business.
Sometimes, business founders expect significant results from bold web pages that aren’t even optimized to convert users. The purpose of any landing should be obvious to customers, as they have to fully understand what is going to happen, e.g. while submitting their personal information. If the purpose is unclear, prospects won’t take the target action, as your website doesn’t stimulate them to. For example, how exactly should potential customers figure out that you want to collect their phone numbers or sell goods if you don’t tell them directly about this?
One of the most important principles of web design is making sure that your website is easy-to-maintain. This means that you should be able to add new content, edit existing content and disable or enable pages on your website with ease.
Make sure that your website design features are easy on the eye, so it doesn’t take too much time for visitors to load their pages. If you have too many images or videos on one page, then this could slow down the loading speed of your website and affect how quickly people leave it before reaching any content that interests them.
There are plenty of ways you can make your resource user-friendly by applying main principles of web design. In fact, our research has shown that these seven tactics will double your leads and make website visitors more likely to convert into customers.
The term “chatbot” refers to a computer program that simulates human conversation. Chatbots can be used on websites and social media platforms to provide information about your business, answer customer questions, or complete tasks like scheduling appointments. They’re especially helpful for engaging with customers who are hesitant about contacting you directly — for example, if they’re worried about bothering the sales team or don’t want their question sent into email limbo. Boosting clients’ experience and satisfaction rate, chatbots are vital elements of a good website.
Chatbots can also help convert leads into paying customers by helping them get through any hurdles between awareness and conversion (like filling out forms). Just make sure that when someone reaches out through your website chatbot, they’ll end up talking to a real person at some point.
CTAs are essential elements of any website. If you don’t have one, you might as well not even have a website at all! The CTA is what gets people to act, whether it’s signing up for your email list or buying a product. By the way, personalization may boost the effectiveness of your call to action up to 202%.
There are numerous ways to make sure it is clear and catchy:
If you want your website to be user-friendly, then click-to-text buttons are a great way to make it easy for visitors to contact you. These buttons should be placed on the most relevant pages and in a place where they will be seen. The buttons themselves should also be clear, with an understandable call to action that tells users what they need to do next. Such an approach makes website elements interactive, so users are more likely to act spontaneously.
A user-friendly website should be easy to navigate. To make it so, you need to make sure that your users can easily find the contact information they need. To do this:
Contact forms can be a great way to generate leads, but they have to be placed on relevant pages and optimized for user experience. Nevertheless, there are a few main criteria of an ideal contact form that easily converts prospects into leads and becomes one of the essential elements on a website.
If you have an interesting blog post, it will likely attract website visitors who are interested in the topic. According to statistics, 8/10 people read headlines, and only 2/10 read the rest. When they click on your blog link, they’ll see what else you have to offer and may become a customer or lead. To make sure that your blog content is effective at attracting leads, keep these tips in mind:
Responsive design is a must. A website that isn’t responsive will look awful on mobile devices and could result in lost visitors. If you don’t have the skills or budget to build a fully responsive site, there are some options available for testing whether your current site is responsive. Firstly, you can use Google’s PageSpeed Insights tool to test whether your site is mobile-friendly (and then fix any issues). Secondly, you can try the Mobile Friendly Test tool from Pingdom or WebPagetest.
Today, we shouldn’t underestimate the importance of website design, as it plays a key role in lead generation. In terms of high competitiveness, customers tend to choose not from several companies, but from several hundreds. So, you should take care of your overall image as well as of the very first touchpoints your prospects face.
In this article, we gathered all the essential elements of a website and advised on the ways to design them perfectly. Follow them, and you will get a workable channel of quality leads, which is easy to adjust, update and control.