What do you feel while watching an eye-catching overview of a new device that just appeared in the market? Do you have a desire to buy it at that moment without any hesitation?
Statistics say that users who watched a demo video were 64% more likely to buy than those who watched a photo and a text description.
Product demo/video is a visual that introduces a product in the best way and demonstrates how it works and which top advantages it has. It can be used for any product or service from, a straw to a car, to help prospective customers clear up its value.
It is one of the most popular types of promos. A typical situation happens with anyone who faces a choice of different alternatives before buying a new something. What do they do to make a decision? Google for product videos.
Usually, demonstration videos last from 30 seconds to 1 minute. It’s enough to overview a product in action and point out all features the audience should know to make their decision about the purchase. A good product video should answer questions “How does it look?”, “What is it for?”
The idea and the essence of visual are “show instead of telling.” People love animated product demo videos for they are not complex and give an understanding of usage occasions, design, ergonomics, and more!
Animated product demo/video service will help to describe different complex goods in simplistic terms. Moreover, they used to demonstrate how your customers can solve their pains with the best solution.
Product demo video production is in action when you need to give some detailed information:
Animated product videos are a powerful tool for your sales team too. Demonstration visuals can help to understand better what exactly managers should sell to potential customers. And as a result, this can increase your sales.
With the help of 3D modeling, qualitative animation, nice music, dynamic transitions, and other video effects, demos attract more attention to the product and allow your audience to look closer and get inside it because it is a really important point to “feel” a product you can’t touch while you are shopping online.
Product demo videos are a must-have for:
A common point of view tells those simple goods do not benefit much from product videos. Well, that’s not true! Using dynamic animation, bright colors, and music product video production company can make even the simplest things shine and attract customers. Can a cable demo video be entertaining? Is there a way to show straw in a fancy way? “Yes” and “Yes”! Check out our portfolio to find out how.
Companies from different industries use demo videos in various forms and for various purposes. Implementing a video demonstration to your marketing strategy can become your most cost-effective decision.
Many top worldwide retailers such as Amazon use product videos in their stores. You can also add them to description pages on your site. If you have a wide assortment range, it’s a cool idea to place overviews on the YouTube channel. Nowadays, people always use YouTube to find such types of overviews. And of course, do not forget to share them on social media. Why not? People love product demos!
But it doesn’t mean that each video demonstration manages to succeed! Product demo video production requires an individual, creative approach to make content that stands out from competitors. If your visual content can’t stand out from others, it won’t work effectively either for your brand recognition or sales.
Wow-How Studio is professionals in creating eye-catching, engaging product demo videos for any product using different technologies depending on your needs and ideas. We make product videos with love and creativity.
And we have huge experience in showcase video production. Our client’s list includes hundreds of companies and startups Thrustmaster, KabelDirect, LastSwab, Silarius, FinalStraw, and others.
With more and more shopping being done online, product demo videos are like this generation’s ‘try-before-you-buy’ – so it’s very important to have one. If you are interested in having it, then drop us a line.
Let’s make a WOW product video for your outstanding product! Click here to start with the creative brief!