Nowadays startups are more popular than ever. A lot of new useful products and services are appearing every day.
Crowdfunding is one of the most efficient methods to fund your projects in their beginning stages. To attract investors you will surely need a cool and informative presentation that will introduce your innovation in the best way. That’s what a crowdfunding video production is about.
Crowdfunding video (also often called kickstarter video) is a kind of video presentation of the innovative project aimed at attracting investments from a mass, wide audience. Unlike seeding or venture investments crowdfunding does not provide investors with shares and acts as donation or purchase of future service provision with some discounts or unique extras for early buyers.
Crowdfunding has proven to be very effective in IT, gadgets, game industry, starting a small production business.
Kickstarter is the most famous crowdfunding platform so such videos are often called kickstarter videos.
It is not a secret that in the commercial sphere visual content has a big sense. Namely, 92% of crowd donators and investors have to view a video presentation to choose a candidate which they are ready to give their money to. That’s the core aim of having an excellent presentation. Moreover eye-catching crowdfunding presentation increases brand awareness, demonstrates main benefits and features of your innovative product/service and attracts new customers.
A crowdfunding video specifics
In its core crowdfunding or kickstarter videos are close to explainers, they present and explain benefits of the project and tend to be 2-5 minutes long. However, as crowdfunding videos wish to have almost immediate donate action after viewing it, it uses advertising reels practises such as call-to-action usage, limited time offers promotion and alike.
As crowdfunding relies on quite small transactions from a lot of people the visual should be suitable to quite a wide audience and be visually appealing as well as being informative. As crowdfunding encounters lots of fraud the video should not only convey project benefits, describe how it works but also explain how exactly will the gathered money be spent, present the managing team and do a lot of work raising trust.
A crowdfunding should maintain a balance between a commercial approach and creative approach. Usually kickstarter video production companies craft videos using a founder’s storytelling style with simple graphics. However, necessity to entertain a wide audience and stand out from similar crowdfunding projects often require more powerful visual impact.
Kickstater video production plays a key role in the future of your innovation. It’s very important to make smart, qualitative video that solves following issues:
- Provides basic understanding of the project to stakeholders;
- Introduces main benefits of using product/service;
- Increases attractiveness of projects for investors;
- Provides information about commercial benefits;
- Refers more customers.
Wow-How Studio can help!
Wow-How Studio can become your kickstarter video production company. We believe in animation, combined with good storytelling. Videos we create often stand out from the others and are interesting to watch due to nice illustration, animation and effects.
The kickstarter video production cost depends on your needs and technologies you want to use.
We understand that startupers usually don’t have much budget to spend so we have solutions for a range of budgets. We always admire people who follow their dream!