Author: Bob Nov 26, 2021 9 min read
The art of advertisement has no limits, especially when it comes to advertising with video. There are a lot of creative animation ideas you can realize, perfectly showcasing the benefits of the products, tailoring your ad to the sales funnel stage and business goal, plus reusing your video across different marketing channels again and again.
Let’s find out how to create a product advertisement using the power of animation and get inspired by some outstanding animated ads examples.
Below are just some of the benefits of animated video advertising, reinforced by facts and statistics.
There are a lot of video examples of advertisements but not all of them can reach their goal and appeal to the audience. Here is what makes animated commercials outstanding and conversion-driving.
Let’s create a compelling video advertisement together – here is how to do it step by step.
The first step, to begin with, is taking one more look at your target audience, the specific of their perception, and the sales funnel stage they are at. For example, a younger target audience engages well with TikTop and Snapchat videos (keep it in mind when deciding on the ad’s length), while an older generation of users is more likely to watch longer videos, digging deeply into their meaning.
As for the sales funnel stage, it is decisive for suggesting the right type of product or service video ad.
Below are the product ad types to choose from already matched with the sales funnel stage.
Depending on the specifics of the subject and the ad type you have chosen in the previous step, now you are welcome to choose the right animation style. For example, most product video ads are created with 2D or 3D. Both of the technologies are powerful enough to make your ad reach its goal.
2D is better suitable for cartoon advertisements. This technology is used for creating promo, explainers, and Kickstarter videos. 3D, in turn, is more suitable for making a product demo in case you have to showcase the product from all angles.
But despite the slightly different use cases, the creative ideas you can suggest and realize with both 2D and 3D is unlimited, so you are welcome to harness the power of animation to create an outstanding advertisement as possible
Each of the marketing channels you can use to promote your video has its specifics, especially when it comes to the user behavior patterns and the length of the video they are ready to consume. For instance, the viewers are ready to engage with YouTube videos for longer – and YouTube allows for publishing long videos as well.
But when it comes to other social platforms, it is better to keep your advertising reel video shorter and create separate versions of the ad for each of the social channels you plan to use.
Also, don’t forget to track your video ad engagement and performance by analyzing the social factors (comments, likes, shares), average watching time, and conversion rate for each of the platforms.
Below are some of the animated advertisement examples created by our studio. You are welcome to watch them, grab some creative ideas, and get inspired to make your commercial video as well.
Hily is an application on the verge of online dating and social media that comes with all the features the modern users need to meet each other, communicate and enjoy the time with the app.
The YouTube ad example we have created for this company uses the best practices of 2D and motion graphics to better showcase the features of the application and live shooting elements to evoke emotional response among the potential users.
We have advertised this innovative product using 3D to demonstrate it as close to real-life as possible, following a futuristic style to enhance the impression of innovation, plus live shooting to make this animated ad emotion-driving.
The video is supported with a clear voice-over to better explain the features of the product along with the benefits it delivers.
The goal of this advertising cartoon is to show a new vacuum cleaner in action. We decided to use the best practices of 3D to create a close-to-real-life environment and show how the product does its job in different conditions. The advertising example has no voiceover but comes with dynamic music and compelling visuals.
This is a product explainer video that shows the way SyncMoney helps remote workers with their everyday tasks. The video uses a mix of 2D and live shooting to combine animated visuals with real people and use cases.
Being supported with a voiceover, the video creates a complete impression of the product and explains all the essential features of the application.
The power of animated advertising is actually great – and the businesses that are using video ads as a part of their marketing strategy get impressive results in the long run. What’s more, 52% of them prefer collaborating with a professional animation studio to leverage their experience, skills, and creativity when making video animations. You are also welcome to follow this tactic and advertise your product with our strong tech and creative support.
Reach out to us right now to discuss the animation ideas and make a market-disruptive product video ad!