Making Your Video Go Viral: Core Strategies

Author: Bob Dec 17, 2021 10 min read

So you want to make your video go viral? Well, you’ve come to the right place! We’ve got some fantastic strategies that can help skyrocket your video to internet fame. And the best part? We’re here to share them with you in a clear tone. So let’s start it!


During this exciting journey, we’ll delve into the secrets behind videos that go viral, uncovering the core strategies that can skyrocket your content to new heights. But don’t worry, you won’t find any boring bullet points here! Instead, we’ll take you on a conversational adventure filled with practical tips, real-life examples, and expert advice.


80% of online businesses use viral marketing tactics, which can become even more effective when paired with the trendiest type of content to date — videos. Viral videos are great for boosting engagement and making the online community discuss your brand. And in contrast to the popular opinion that viral videos appear organically, creating them with a marketing strategy in mind is still possible. Let’s find out how to create a viral video and make some noise with it. 


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What Is a Viral Video and What Makes a Video Go Viral? 

Have you ever wondered what exactly makes a video go viral? It’s fascinating how certain videos can spread like wildfire across the internet, capturing the attention and hearts of millions. Well, let’s dive into this topic together and explore the world of viral marketing videos!




First things first, what exactly is a viral video? Simply put, it’s the one that becomes incredibly popular and widely shared, often reaching a massive audience in a short span of time. You’ve probably seen them yourself – those funny, heartwarming, or extraordinary videos that seem to pop up everywhere, shared by your friends, family, and even strangers.


Now, the question is, what makes a video go viral? Well, there isn’t a one-size-fits-all answer, as viral marketing videos come in various forms and can be about anything under the sun. However, there are a few key elements that typically contribute to their success.


Firstly, content is king! The video needs to be engaging, captivating, and relatable. It could be a hilarious prank, an adorable animal moment, a powerful social message, or even a surprising talent. Whatever it is, the content should evoke strong emotions in viewers, making them want to share it with others.


Secondly, timing plays a significant role. Viral marketing videos often tap into current trends, cultural moments, or global events. They ride the wave of what people are talking about and capture the collective interest of the online community. Being aware of the pulse of society can give a video that extra boost to go viral.


Additionally, the length and format of the video matter. In today’s fast-paced world, shorter videos tend to fare better. People have shorter attention spans, and a concise, impactful video has a higher chance of being watched and shared. Also, videos that are easily shareable across various platforms, such as social media, have a better shot at going viral.


Lastly, luck and unexpected factors also play a part. Sometimes, a video becomes viral simply because it strikes a chord with the right influential people, who then share it with their massive following. It can be a stroke of luck or a fortunate series of events that propel a video into the viral stratosphere.


Viral Content Benefits for Business

Viral content has become a powerful force in the digital world, captivating audiences and spreading like wildfire across social media platforms. But did you know that it also holds tremendous benefits for businesses?



First and foremost, viral content has the incredible potential to skyrocket your brand’s visibility. When your content goes viral, it reaches far beyond your usual audience, attracting attention from people you may have never reached otherwise. It’s like having a spotlight shining directly on your brand, drawing in new customers and increasing your overall brand awareness.


But it doesn’t stop there! Viral content also has the remarkable ability to enhance your brand’s credibility and authority. When people see your content being shared by others, it builds trust and confidence in your brand. They start perceiving you as an industry expert, someone worth paying attention to. This can lead to increased customer loyalty and a boost in your reputation within your industry.


When people come across your viral content, they are more likely to click through to your website to explore more about your brand and what you have to offer. This surge in traffic presents an excellent opportunity to convert those visitors into customers or leads, helping you grow your business and achieve your goals.

Viral YouTube videos, as well as the ones published on other video platforms, are strong marketing tools. Before we discuss how to make a video go viral, let’s have a look at the core benefits of viral marketing:

  • Brand awareness. On average, viral marketing videos get 5 million views in 3–7 days, and this is a pretty huge brand awareness boost. Suddenly, your brand is in the spotlight, grabbing the attention of people who may have never heard of you before. It’s like having a giant megaphone broadcasting your message to the masses. This level of visibility can catapult your brand from obscurity to the center stage of public consciousness.


The beauty of viral video marketing lies in their ability to captivate and engage viewers. When a video strikes a chord with its audience, they can’t help but share it with their friends, family, and colleagues. It’s the ultimate word-of-mouth marketing on steroids!


  • Increased engagement. Viral video marketings are more engaging than any other video type, like demo videos or explainers. The matter is that the goal of a viral video isn’t to sell but to get an explosive effect for brand awareness, as the first aim. The main goal of viral marketing videos is to increase brand awareness while forgoing sales. 


  • Viral content affordability. Creating viral videos doesn’t need expensive equipment – the most viral marketing videos ever were shot with a smartphone. In this case, investing in idea development makes the most sense.


  • Emotional connection with the audience. Viral video marketing are usually highly emotional. For brands creating them, it means the opportunity to build emotional bonds with the audience and pay attention to the brand’s values.


How to Go Viral with Your Video — Tips, Tricks, and Tactics

In this part, we’ll dive into the exciting realm of opting for viral video marketing with your existing and planned content, uncovering a treasure trove of tips, tricks, and tactics to help your content reach millions of viewers.



We all know that feeling when a video suddenly explodes in popularity, seemingly taking the internet by storm. It’s like catching lightning in a bottle, and it’s not just reserved for lucky flukes. By understanding the underlying dynamics and implementing smart strategies, you can increase your chances of creating a viral video marketing sensation, too.

We’ll cover a wide range of essential aspects that contribute to the success of viral marketing videos. From crafting captivating storylines to nailing the perfect length, we’ll delve into the key elements that keep viewers hooked and share your content like wildfire.

While there are no exact statistics, 100% guarantees, or a must-follow algorithm on how to go viral on YouTube, there are still some practices that increase the chances of creating engaging viral video ideas. Let’s review them in more detail. 


1. Know what makes users share

According to the research, most users share the content seeking the opinion of their friends or connect with them via a shared interest. Other reasons for video sharing are also social – the users either consider the video to be useful to their friends, or they want to be the first to tell them something, demonstrate their knowledge, or start a conversation with the help of a video. Some users share a video for social good or use it as a way of self-expression. 

So, when creating your viral video, get started with revising the reasons for video sharing. Find a way to align your story (see the next point) with one of the reasons and your brand values for a better emotional response. 


2. Tell an emotional story

The emotional response is another thing that makes users share viral content. Telling a close-to-life story is one of the best ways to trigger positive emotions and drive sharing. The feelings of warmth, happiness, and compassion are the most powerful emotions to make the viewers feel, so come up with some ideas for a branded story to evoke them. 


3. Polish the message

Viral videos are ultimately clear and understandable for a wide audience, even when they are created for a specific group of potential customers. They usually deliver a simple and powerful message, carefully packaged in a story. 

Thus, the message should be at the core of a viral video, while the story is a way to deliver it to the viewers. That’s why it is better to start with polishing a message you want to transfer, and then, create a story around it. And keep the ever-green rule in mind — one video = one message. 


4. Keep your video short

Viral videos are usually short – they take 30-90 seconds to convey the message, entertain the viewers but don’t have their attention for too long, and end with a positive aftertaste. This video length is also optimal for sharing on social media so find the way to fit your story within this time limit. 


5. Stay engaged

Communicating with the viewers, replying to the comments, and triggering a long-lasting discussion is a good tactic to support their engagement and create some hype around your brand. That’s why you are welcome to analyze your viral video performance, track the metrics of success, and respond to the comments the users leave on different platforms. 


6. Consider professional viral videos production

Creating a viral video in a professional way is the ultimate winning tactic. When it comes to viral video content, the idea behind it becomes as important as never before. Indeed, visuals are essential as well since the best viral video for marketing combines both compelling graphics with a simple and emotion-provoking scenario.



Creating marketing viral videos is challenging. Unfortunately, there are no guarantees that the video will go viral, since the preferences of modern viewers can hardly be predicted. Instead, you can use the best practices for viral video content production, and we welcome you to follow them with our help. The creative and unbiased thinking of our specialists will allow us to come up with an explosive idea for your future video, so let’s get in touch!  



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