Author: Bob Aug 25, 2021 7 min read
Trade show technologies are evolving but using videos for event marketing is an evergreen strategy. Using an animated promotional video during a trade show or conference is an even more winning approach.
Let’s find out why animation makes the most sense when promoting your company at an event and what opportunities it opens up for your business.
There are a lot of creative tactics you can develop when it comes to event marketing. Video production for trade shows and conventions can fit them all. Here is what you can do with a video during a technology trade show.
Which path should you follow when making a promotional video for a tradeshow product? There are a lot of winning tactics to capture your leads with the help of promotional video services, and using animation is one of the most powerful ones.
Why are the participants of the top technology trade shows frequently using animation as a part of their event marketing? The reason is that animated videos have nearly unlimited potential.
Below are just some of the benefits of animation, narrowed down to the usage of animation as a part of trade show technologies.
An animated video can drive emotional engagement and subconscious response which are the same for both B2C and B2C customers. Both of the user groups are still people who make the most of their decisions under the influence of emotions.
While the decision-making process is longer for B2B, your animated promo video can trigger just the right set of emotions necessary to convert cold contacts into leads and leads into customers – from interest and curiosity to excitement and loyalty.
But when it comes to trade show video production, keep in mind that you can rely on visual means only since such videos often come with no voiceover but with truly awesome graphics and a compelling storyline.
The capabilities of video animation when it comes to demonstrating your product are almost endless. To showcase a simple but smart and tech-savvy product, using 2D will be enough. 3D animation, in turn, opens up even more opportunities. For example, with the help of 3D visualization, you can showcase a complex mechanism in the smallest details and show how it works in real life.
A lot of tech companies also offer visitors an immersive experience when showcasing their developments with the help of augmented reality videos in 3D.
When created right and used at the right stage of the sales funnel, videos are the highest-converting marketing tools ever. Boosting your conversion rate at a trade show throughout videos is also possible but here you should be smart with your goals and the corresponding metrics.
Companies participating in a trade show rarely aim at selling the product right here and now. They use the next metrics to evaluate the effectiveness of the trade show video and the overall success of an event:
Technology trade shows are the right place for companies to use an ultimate set of innovative tools for more effective promotion. For instance, these include large and interactive screens, QR codes, augmented reality devices, robotic solutions, and much more.
Animation, in turn, is a technology that is perfectly compatible with all these innovations, and using innovative marketing tools paired with animated videos can only enhance the impression of your product and help visitors associate your company with technical progress.
This is an obvious benefit – you can take your video for any event your company participates in. However, a promo or product demo video created for a trade show can be reused.
For example, you may show it to your investors right from your mobile to make your sales pitch more convincing.
You can also promote your trade show video teasers before an event, for instance, on social media, and in your newsletter to warm up the interest of the audience and encourage them to meet you during an event. Using your animated video as a post-show stage also makes a lot of sense since you can show it to those who were unable to attend.
Animated videos are also good for conveying your brand identity, using the right colors, and building the right associations among your visitors. They also come with an opportunity to add the brand’s logo and company’s name, plus create compelling calls to action.
The latter element is essential since animated trade show videos, as a rule, don’t have a voiceover. Instead, they use all the power of animated elements and/or text captions.
How to make a promotional video for a trade show? I’ve already covered some of the trade show best practices for video production, so let me recap them briefly.
Taking part in trade shows, events and conferences is a must-follow practice for tech companies willing to firmly occupy their niche, build a business network, reach out to prospective leads and attract investments. You can achieve all these goals by attracting more attention to your startup with the help of an animated video that should be awesome, outstanding, and meaningful in one bottle.
Wow-How Studio would be happy to create such a trade show video for you. Contact us now for instant help!