7 Jul, 2021 / Bob
Do you want to get some insights into animated corporate video creation? I have interviewed our top animation artist to dig deeper into the topic, plus did some of my own research on corporate video samples.
You are welcome to get inspired by them and grab some ideas for your next corporate video.
A corporate video is a company promotional video that highly focuses on the company itself – its values, mission, unique selling propositions, and the benefits it can deliver to other businesses and customers.
On average, corporate videos are 30 seconds – 2 minutes long. The length of a corporate video depends on the core message the company wants to convey and the sales funnel stage the video will be used at. A corporate video has a lot in common with an explanatory video since one of the main tasks of corporate video production is to explain the company’s business processes to the audience.
That’s why a lot of companies combine the best features of a business explainer video with a corporate one and get quite a powerful marketing tool that can deliver the following benefits.
– you can share your mission and values at the stage of awareness when the prospective leads are just coming up with the first brand impression;
– you can add explanations about your value proposition at the stage of consideration;
– you can promote loyalty and build trust by creating corporate videos about your events, upcoming products, and so on, on the loyalty stage of the sales funnel.
There are two main types of corporate animated videos for business.
1. Branded video. A branded company video, as the name suggests, is more focused on the brand and the company itself. It often shares mission, statements, values, uniqueness, and benefits and aims at building an emotional connection with the prospective leads.
2. Explainer video. An animated explainer video of a corporate nature also dwells on the company itself. It also takes a deeper look at the ways the company can be helpful to other businesses and customers with their products or services.
Corporate explainer videos can be created using different animation styles. Below are the most prominent ones.
The storyline of your future corporate explainer video may follow a different logic. Below are the main approaches to video narrative.
Below are some examples of outstanding corporate explainer videos. They use different animation styles, marketing approaches, and storytelling tools, but all of them are worth considering to grab some winning ideas for your next explainer. Which of the following is the best example of corporate advertising? Review them all and make your own decision.
Surely, you know this application for financial planning. In their explainer video, they combined a clear problem statement with presenting a solution, using a mix of animation and screencasting.
This is a corporate explainer video created by Wow-How Studio. It showcases the features and benefits of a smart device for hearing enhancement, using a mix of live shooting and 2D.
In this corporate video, we decided to wish everyone Merry Christmas and inspire our viewers with traditional Christmas music and decorations. The video is created using live shooting and has no voiceover which is replaced by subtitles with our message.
This is another well-known company with quite a creative approach to corporate explainer video creation. In their video, they use nice music but no voice-over, animated elements, and live-action video cuts.
LISTLINK development company hired us to create a corporate explainer video that will tell about their development process and the challenges they have faced. This video is a winning mix of corporate values, backstage explanations, and 2D.
Microsoft uses simple 2D animation to explain hybrid cloud. This video is a perfect example of explainer videos that makes complex things quite clear and understandable. The video is also winning from the marketing perspective since it focuses on the benefits the solution delivers to the business owners.
While creating this video for UKAD, we at Wow-How Studio managed to combine the backstage shooting with inspiring music and value statements. Such a corporate video can be a great idea for showcasing how the company works and what their potential customers can expect.
This video uses no voiceover, but it uses subtitles and inspiring music. Despite simple graphics, their corporate video is quite powerful and emotion-driving, it perfectly shares mission, values, and plans for the future. This is also the example of a corporate video with a linear narrative.
Airbnb always stands for simplicity and emotional connection in its video marketing strategies. In the video I would like to show you, the company uses simple 2D animation, but the storyline and the script are very powerful, enhanced by music and emotion-provoking. Using simple animation techniques but connecting to the users’ hearts without words, mission sharing, and music is one of the truly winning techniques for corporate video creation.
This corporate explainer video created by Wow-How Studio can be a perfect example of explaining complex things in simple terms. We have used vivid and relatively simple 2D animation to showcase how the solution for fuel supply may work for business benefits and ecology protection.
There are a lot of interesting approaches to corporate explainer video creation. In this guide, we have covered the essential things about this video as a marketing tool, plus shared some of the most inspiring corporate video examples.
You are welcome to get in touch with us for any questions and clarifications. We also invite you to discuss your corporate video project strategy and brainstorm the most creative and effective ideas for its creation!