Author: Bob Sep 23, 2021 7 min read
Feel like getting lost in the creative opportunities of animation? Well, let me help you. While the ideas you can realize with the help of animation are actually endless, the list of the animation styles to choose from is a little shorter. So, let’s dwell on 2D animation types – this technology is the most popular in marketing video production to date. In this article, I will help you draw a clear line between several 2D animation styles and choose the one that will fit your future project.
2D animation, as the name suggests, is an animation created in two dimensions. That is, the objects created in 2D are flat – they have only height and width parameters, unlike 3D when objects appear in three dimensions, that is, like in real life.
Using both 2D and 3D animations are popular approaches in marketing video production. Opting for 3D visualization makes more sense when there is a need to showcase the object as it is. The use-cases of 2D, in turn, are almost unlimited, and modern businesses use 2D animations for creating promos, demos, explainers, eLearning, and many other types of videos.
Also, there are more than 30+ different animation styles. The choice range is really impressive but most of the marketing videos modern companies use, follow one of the most popular styles. Let’s review them in more detail and find out how each of them matches with a specific goal or use case.
Below are five types of animation techniques in 2D that can be perfectly tailored to the type of video you would like to create and specific business goals.
A whiteboard animation type appeared in 2009 and is still used in marketing video production. The idea of the style is simple. With the help of such a video, you can explain a certain concept by using simple drawings which appear on the white screen (whiteboard) along with a voiceover explaining the essence. Creating whiteboard videos is relatively simple. The explanation of the concept is more important here than sophisticated animation. Whiteboard animating technique is often used for explainer and eLearning videos.
Kinetic typography is a form of animation that allows for animating written text. Typography videos offer an opportunity to play with fonts, letter sizes, their shapes, rotation, and most importantly, with the marketing message you want to convey. As for the practical usage of this style of animation, it is sometimes used as a preview or introduction to the next piece of content which should have a different style. This is also an option for sharing breaking news, and for creating bold promo videos with short and clear marketing messages.
Frame by frame or stop motion animation is mostly a cartoon style meaning animating an object by changing the frames. This is one of the oldest animation styles. In this case, the creator takes several pictures of a moving object and then overlaps them one by one to create an effect of the movement. Stop motion animation type can be challenging and costly to create because of the incredible number of required frames. However, some brands use it in their marketing videos to stand out with a unique style. It can be a good choice for short and attention-grabbing promo videos.
As the name suggests, shape animation is the process of transforming geometric figures into different ones, changing their shapes, sizes, positions, colors, and angular rotations. Shape types of computer animations have a lot in common with a frame-by-frame one. The only difference is that when creating shape animation, the artist has to specify the initial position and the desired position of the object. Usually, shape animation is used to animate logos, and to add some creativity to a branded video’s intro or conclusion.
Infographics are clear and engaging by their nature, and they perform even better when they take the form of a video. As the name suggests, an infographic video is an animation that shares the facts, statistics, and numbers, plus uses other visual means to retain users’ attention. Infographic videos are good for educating users and sharing fresh insights in the most engaging manner, following this style of animation.
You can also follow this style when creating a corporate video listing the company’s achievements. As one more option, an infographic video is a good tool to make the users dwell in your blog for longer – just replace your .jpeg infographic with an animated one.
Cut-out animation roots back to the 18th century and the popularity of shadow theaters. The workflow in this animated style begins with making characters from paper, cardboards, or photos, and then, the layers are overlapped to create the effect of movement. The cut-out is a sub-kind of stop motion type of cartoon style, and it is used for creating 2D cartoons. For example, South Park is the most famous example of cut-out animation. As for the use of this animation style in marketing, you can choose it for promo videos or entertaining cartoons.
Regardless of the types of computer animation, you choose for your future video, artists, designers, and producers will have to do a lot of work to create it. In the process of 2D animation production, they usually use the next tools.
Creating 2D animation is equally engaging, regardless of the style and the video type you want to get for your business. We, at Wow-How Studio, consider 2D animation a perfect match between its creative potential, business use cases, and affordability. Find out how we have coped with the 2D projects of our previous customers – our portfolio covers a lot of 2D videos created in different styles for various industries.
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