7 Jul, 2021 / Bob
Using an animated promotional video as a part of your marketing strategy is a winning tactic. With its help, you can attract the attention of the prospective leads, engage and entertain them, make your brand more recognizable and deliver your marketing message using the tools and channels your audience is ready to interact with.
This is not the complete list of opportunities marketing animation can promise, so in this article, I will tell you how to boost email and other directions of digital marketing with the help of animated videos.
When developed right and with a clear goal in mind, your animated video marketing strategy can deliver the following benefits to your business.
How to create animated videos and how to use them, right? Animated videos for business are quite effective marketing tools; still, they aren’t a magic pill. To make the most use out of your marketing animations, you should follow a clear strategy.
Let’s develop it together step by step.
There are a lot of different types of animation you can create, and each of them serves a specific goal. For instance, short promos are good for increasing brand awareness, while tutorial videos are the tools for brand loyalty development. Corporate, product, and explainer videos are often used to showcase and explain how your product, service, or company works. There are many goals to choose from – get started by defining the one that matters most to you right now.
Depending on your goal, you should determine the stage of the sales funnel your marketing animated video will be used at. This step is essential for capturing the right users at the right moment and seamlessly driving them from the top of the sales funnel to its button.
For example, promo videos are often used at the top stage or at the stage of awareness since, in this case, the task and goal of a video are to make users aware of your company’s existence and the brief benefits it can deliver. Tutorial videos are often created for already loyal customers to improve their user experience with your product, and that’s why their logical place is at the sales funnel button. Determining the sales funnel stage is also essential for making the next step.
The users’ attention span and readiness to perceive becomes longer when they move from the top of the sales funnel to the bottom. That’s why short videos (up to 30 seconds) are often used at the stage of awareness, medium-length ones (30 seconds-2 minutes) are used at the stage of consideration, and long videos are best suitable for the stage of loyalty. At this step, depending on your video goal, type, and the corresponding sales funnel stage, you have to determine the perfect length. Wow-How is here to help you with this task.
The length of your video also depends on the distribution channel you plan to use. For instance, email animation should be very short, while videos for social media, YouTube, and your website can be longer. Some social media also have perfect video length recommendations and limitations, so make sure to check them as well.
Let the creativity begin! At this stage, Wow-How Studio can create an animation video for you, taking into account all the essentials we’ve discussed above, using top-notch video production technologies and unlimited creativity of our artists.
As a rule, animated videos are created for a specific marketing channel, but it doesn’t mean that you can’t promote them across different media. For example, social media marketing videos are perfectly reusable and can be promoted on different platforms. You can use your email animation in your instant messengers.
In a nutshell, there are many opportunities to make some noise with one video, but make sure to keep track of your promotional effectiveness. Monitor the number of views, likes, and shares, keep track of the lead generation and conversion rate, review the comments and respond to them.
Email video marketing is only one of the options to use videos for promotion. When done right, this strategy becomes quite effective. Did you know that the open rate of emails with the word “video” in the headline is 19% higher? Emails with videos also have a 300% better click-through rate, so video email marketing is a worth-try strategy.
Here is why you have to use animation in emails.
Using animated videos in your marketing strategies is a winning tactic suitable for different promotional channels. When implemented right, your video can enhance your marketing efforts by grabbing users’ attention, boosting their engagement, and developing an emotional connection with your brand. Wow-How Studio can help you with animated videos creation that will be perfectly tailored to your marketing vision and your users’ expectations.