Author: Bob Jun 18, 2021 7 min read
Like with a lot of other creative project development, calculating the cost of a video demonstration or explainer video is always project-dependent. At the same time, it doesn’t mean that finding out the approximate price of your video is impossible – you just have to search for expertise-based content on this topic.
To create this article, I have asked Marina Vasilieva, PMD Team Lead to share the best practices for animated demo video creation.
There are several different factors product demonstration companies take into account to make an estimate.
Below I have shortlisted some of the most interesting product demo videos created by tech companies. Pay attention that some of them are using a mix of animation styles to add uniqueness. There are also interesting examples with no voiceover – instead, the artists placed the highest bet on animation and explanation inside the video itself.
Depending on your budget and experience with demo video creation, you have three strategies to choose from.
There are a lot of product video makers with the help of which you may create a demo without or almost without marketing video production skills. This is the most affordable and less time-consuming tactic since everything you have to do is to use pre-developed video templates, customize them a little (if the application allows for customization), and add your script.
Still, creating an outstanding video product with unique graphics is almost impossible in this way since the animation you will use is quite templated and leaves little room for customization.
Hiring a freelancer is the second approach you may consider to create a product demo video. This is quite an affordable tactic as well – the less experience the freelancer will have, the less you have to pay. There are a lot of talented freelancers you may get in touch with. Still, the choice of the most suitable one may be a challenge.
The freelance market is on the rise, and it can be difficult to find a specialist who will fit your project, especially if you are searching worldwide. A freelancer may also be lured by other, either more interesting or more expensive projects, and leave your video half-done, so be especially careful with this strategy.
Hiring a video production agency is the most reliable and quality-promising way to create a demo video. In this case, you may be sure of the top-notch quality of the final product, its ultimate uniqueness, perfect match with your brand style, and great marketing potential.
Compared to the two tactics above, this is the most expensive approach to product video production, but if you create your video with its marketing potential in mind, the investments in its creation are quite likely to pay off several times.
There are also different approaches video demonstration companies follow to make a price estimate.
We, at Wow-How Studio, calculate the cost of the project depending on the number of working hours. We calculate the cost considering the complexity of the project based on the number of production hours (that is, how much time the artists spend on creating illustration and animation).
The final cost also includes the work of the creative department and the scriptwriter, who are responsible for the creative concept of the video, plus the work of the project manager, who is responsible for communicating with the client, as well as adhering to milestones and deadlines.
Betting on the best product demo video creation? Here is an effective strategy to do it right.
In this article, I have shared some practices for estimating the cost of demo video production. Since each project is unique, the cost will vary as well. I welcome you to get in touch with our video production team to find out how much your video costs and proceed with its top-notch creation!
P.S. You may also subscribe to my blog to stay tuned into animation insider tips and practices.