Author: Bob May 30, 2018 6 min read
Why is an illustration so important in advertising? As a modern business and marketer, answering this question is critical since animations have been a critical part of advertising for many years. Therefore, the question here is not whether it is important or not. Instead, it is about ways in which it benefits modern online and offline advertising.
For instance, illustrations can be used to visualize advertising campaigns, adding artistic distinction, and style to adverts. Since modern advertising requires creativity that defies the norms most of the time, illustrations come in handy. For example, illustrations can depict ideas in the most hilarious and humorous ways that photos cannot do.
In the progressive portions of this post, we shall look at more ways in which illustrations benefit advertising. We will take a deeper look at these benefits to enable you to understand how these images embellish advertisements. Therefore, we urge you to remain with this discourse to discover more.
Since advertising is meant to attract customers to a brand and product, grabbing attention remains a critical consideration. This means that adverts should be crafted in a manner that grabs and maintains attention before the message can sink deep. One of the key features of illustration is that they connect well with consumers’ emotions, especially their humorous side. The reason is that illustrations have a greater sense of humor than conventional photos. Remember, humor is one of the key tools for hooking prospective and current customers.
Another reason why illustration is must in advertising is its ability to create and promote brand awareness to audiences. For instance, ad creators can use illustrations to create an awareness of what they want users to know and interact with. For instance, an advert with giant fighting and defeating a dwarf in a boxing ring is a great way of showing patients how a drug knocks down a particular disease.
Words are critical to the success of any advert. However, they need a backup to pass on the ad’s message effectively. But using appropriate illustrations, it is easier to enforce those words. This way, they sink into the audience’s minds more and stay longer. With visual aids, adverts deliver better results than when they are a mere wall of text.
So, what is an illustration in advertising? It is a great way of helping brand promoters to gain better user responses. Why is response important? Because it is the best way of proving the effectiveness or failure of any marketing and advertising campaign. With the better responses, it is easy for adverts to generate positive feedback on social media, web chat forums, and all other communication media.
Even though advertising is not a formal training or class, education remains a critical part of a successful advertising campaign. For instance, some adverts are designed to help users with how they need to use given products or services. However, it is necessary to educate consumers in a manner that is devoid of the usual intellectual climate that dominates classrooms. That is why illustrations come in handy as ideal tools for educating consumers without making them feel like they “are in class.” With illustrations, consumer education takes place in a relaxed, informal, and comic manner that jells well with the consumer’s emotions.
Using illustrations in adverts is a great way of designing catchy messages that please the human eye. With illustration, you can pass on your message irrespective of whether it is complex or simple. Moreover, they are great tools for dealing with small and large pieces of adverts. Therefore, these images act as better tools for telling stories that will resonate well with the consumer. Remember, the eye is the soul’s door, and hence, what pleases the eye will definitely please the soul.
Another reason why illustration is a must in advertising is its ease of customization. For example, advertisers can use unique illustration styles and color schemes to customize an ad to suit a client’s brand and promotional campaigns. Moreover, it is easier to customize illustrations than it is to modify photographs. For example, it is more convenient to move, delete, or add elements in a more seamless manner to ensure that the ad conveys the message you want it to.
Even though photos are important in creating adverts, it is possible to land on overused photos. If you are a keen Internet user, you would notice that many of the photos you see on websites are used elsewhere. Also, it is possible to stumble upon copyrighted photos and face unnecessary and costly legal battles. But with illustrations, you don’t risk running into overused images that have become a “public uniform” for players within a given industry. That is why many savvy and creative advertisers use illustrations since they offer them a wider leeway for creativity. Moreover, they ensure that every image is unique and designed to suit a company’s image, brand, and needs.
Why is an illustration so important in advertising? Because it one of the best ways of saving on advertising costs. The reason is that it is easier and cheaper to deal with illustrations than it is to produce photo-based ads. For instance, an average professional advert will require models, location work, props, and extensive post-shooting modifications. All these require money because you will need to pay the actors to produce original images that are not copyrighted and overused on the Net. But with illustration, advertisers don’t need all these things. Consequently, they will spend less to communicate the same message.
As we wind up our coverage, why is an illustration so important in advertising? First, it is a cost-effective way of creating cogent and entertaining adverts. Second, it is an effective and entertaining way of educating consumers. Third, it is customizable and helps ad creators to avoid the trap of using recycled and copyrighted images. Fourth, it draws attention to products and allows for greater user interaction. Fifth, illustrations are eye-catching and help to create brand awareness among different audiences. Lastly, illustrations are important because they are good at facilitating better responses among potential and existing customers.