Advertising illustration as the engine of commerce

1 Jan, 2018 / Bob

Nowadays, there are many ways to make outstanding advertisements to attract people’s attention. Despite that the most popular ads are TV-commercials and photos, the good news is that the popularity of banner design for advertisements is finally coming back!

After the invention of photography, illustrations went on the back burner, but there are several important reasons, which return ad design services popularity back:

  1. Imagination is one of the most important reasons why illustrations can be better than photos and videos. An iIllustration may easily depict something that doesn’t exist in physical reality.
  2. Memories. Being children, all of us had illustrated books, so the use of illustrations makes adults feel nostalgic like ‘big kids’,
  3. Time journey. Pictures help to depict different ancient times when there is no photography.
  4. A form of international communication. Illustrations are considered a form of international communication because of their universalism. Not bound by a language, pictures may be understood by any person in any country.
  5. Timeless. Pictures have no age, that’s why all of them can not only be used again and again, but also easily adapted to new conditions.
  6. Price may be an essential reason for commercial advertisements’ drawing selection. By the way, to make a photo, you need to have plenty of technical devices, while a simple sketch may be done even on a piece of paper.

Due to all these points, banner ad design of some products will always be necessary!

Advertising Illustration Services

A banner ad design company is a collection of experts in such fields as graphic and video design, visual art, content and script writing, video production, animation, and other digital design services. Here you can work with the ready advertisement concept made by your marketing specialists or create a new one, formed into a precise brief. Otherwise, if you don’t have any conception, this will be the very first step to start with.

Then you can choose within various types of advertisement production ranging from TV-commercials to a professional banner design. Most customers want to see what they are being offered – therefore, even a simple product image will attract their attention, not to mention a company banner design. So, an illustration with additional useful information, that shows what the advertised product can do, how it functions, how to use it, how to care for it, etc., will be more effective. That’s why a lot of brands, well-known all over the world, like “Volkswagen”, “Nike” and others, prefer to use a banner ad design service as a kind of promotional marketing.

Nowadays, we incresignely see illustrations in brand campaigns, as they allow a company to stand out, grab attention and generate an emotional response from customers. WOW-HOW studio can help you not only choose among the variety of banner design services, but update your corporate style! Our graphic designers, illustrators and animation experts can easily create the advertising illustration, advertising reels, commercials, and infographics to depict your brand perfectly! Contact us to find out more about shape animation and commercial reels for your design needs!

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