7 Hot Logo Design Trends for 2023

Author: Bob Feb 20, 2023 8 min read


If you are running a startup or a small business, you know that there is an increase in the competition level following the introduction and advancement of information technology. Large corporations have dominated the market, making it quite hard for newbie businesses to get a significant share of the market. 


As with the other trends, every year we try to identify new logo design trends, aiming to help designers and entrepreneurs create a fresh and unique corporate identity.


More or less color, flat style or 3D, minimalism or an abundance of detail — we have to adjust again and again. The funny thing is that even when the decision is made, it seems that no one still understands what an attractive modern logo should look like, so designers keep doing things their own way.


In fact, every time an impressive trend emerges — as it happened a few years ago with understated floral trendy logos in the Scandinavian style — there are always thousands of studios that overlook it. The same thing happens in other creative fields (or even outside the industry), but in trendy logo design, the fact is that any trend has thousands of exceptions.

Here is a brief overview of 7 hot logo design trends in 2023, which you can implement in the creation of a significant visual appeal for your brand.



7 hot logo design trends in 2023


Real-world presentation


Context-based logo designs offer a suitable platform for any business to present its brand to the digital world uniquely. Designing brand logos with context inspiration is a new practice that has the potential of being among the top logo design trends of 2023. It is an artistic way to help clients see your brand in its actuality through an in-depth context presentation. Such designs are great for promotional materials such as pens, mugs, or even business cards.


Letterplay logo design trends


You can have a logo that is made from a single letter or even from a monogram. Such designs give a classic appearance to your brand logo for easy remembrance. A trendy monogram logo design is one whereby several letters of the alphabet are used to create a logo that uses the initials of a person. The use of such trendy logo designs is gaining much popularity despite it being quite hard to come up with a unique monogram or even a single-letter logo. Logos designed with one’s initials can be an ideal way to give your clients a brand identity they can easily remember.

chanel brand logo

Inspiration from architecture


Many graphic designers and business owners are relying on architecture to design logos. While the inclination toward architecture when designing trending logos has been there for some time, innovative and clever ways are giving such focus a resurging reputation. The idea of capturing architectural landmarks’ appearance and the subsequent use of such captions in logo design is an innovative way to manifest, as well as give a clear interpretation of a given brand image.


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Metaphorical creative logo design trends


Each year, designers go the extra mile to explore different logo designs creatively. Past creative logo design trends show a firm focus on the use of metaphors in the designs. It is likely that a clever metaphor or thought can lead to an emerging logo that presents a brand deeply, as opposed to too much focus on the logo’s visuals.

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Fun artistic logo designs trends


It would not be a surprise to see an influx of fun, trendy logo designs in 2023. Fun is a common element in most artistic logo design trends of the past. Designers and business owners use it to bring a sense of happiness and joy even when economic times are hard. Fun is irresistible; a fact, that makes its use in trends logo designs a suitable approach to give your customers an element of reference.


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Creative typography logo design trends


Most creative logo designs using visual marks feature an element of support in the form of text, although some logos can fail to have visual marks. Nevertheless, the best logo ought to have a typology tuned to align with the brand you represent. As 2023 begins, signs of popularity growth in creative typography are many.


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Geometric line art logo design trends


Designers have used geometric line art in designing trendy logos for a long time now, and the popularity of geometric line art designs does not show any signs of dying. In fact, many modern logo designs feature geometric line art. Geometric-based designs are popular for their timelessness, as well as for the use of outstanding and unique art. However, the best geometric-based logo designs focus on the creative layering of the geometric shapes to give a visually engaging logo with a profound brand meaning. If designed appropriately, a logo based on geometric line art can create a distinct brand presentation.


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A Few Insights Into Making A Good Logo


  • Use symbols and/or metaphors as key communicative factors in your logo. A logo’s symbol or metaphor helps establish a strong association and special relationship between the brand’s logo and the target audience. If you’re creating a verbal identity, enhance its communicability with an appropriate visual component.


Secondary design tweaks (color combinations, corporate identity, stylistic textures, and fonts) need updating after a while. Nevertheless, if the logo design is symbolic in nature, they can be done without harming the brand as a whole. Symbols help the brand image stay relevant while personal styles and trends change.


  • Retain past stages of work and refer to them. Designers often revise old designs and discover something new. Sometimes a different perspective helps create a more refined or accomplished look. Concepts you rejected for one client may work for another, so respect the work process and follow all the steps. Practice linking the past and future, and your creativity will only benefit you.

  • Design in black and white. On the practical side, if your trendy logo works in black and white, it will work everywhere and always: both in full color and embossed. From a symbolic standpoint, the more accurately you express the idea in a combination of filled and empty space, the more symbolic your concept is. Wherever possible, optimize your trendy logo’s communicability by using both open and filled space.

  • Make sure the logo is scalable. Create your logo design in a vector so that it scales easily. Since the logo design is a key component of the identity system, it should be prepared for anything. Logos should scale from the smallest size for a website to the giant one for a billboard while remaining crisp. If it doesn’t fit the small size, remove unnecessary information. If something gets lost, make sure it’s not critical to the communicability of the design. When it looks bulky and clunky, see how you can change the logo design for a better perception. We usually present not only variations of logo scaling but also different types of logo writing — vertical, horizontal, signature and outline.

  • Identity Balance.

Examine your logo design: from top to bottom, in reflection and upside down. Ideally, it should be balanced in every configuration. This process reveals imperfections that aren’t immediately apparent, and can help you see new approaches to the logo design and use, such as a repeating background image.


  • Develop your instincts.

Your job as a designer is to find a solution that isn’t revealed to someone else. To accomplish this, develop your communication instincts on all levels: visual, symbolic, metaphorical, wordplay, and intuition.



Wrapping Up

Creating a trendy logo is both a challenging and positive experience. The latest logo design trends are smart, but not condescending. Some are accessible and simple, but deep enough to remain interesting. They are intuitive but memorable at a glance. And they are equally timely and timeless.

Evidently, we are likely to see diverse design trends this year. However, the best  current trend in logo design is the one that will help you create a great logo that customers can remember easily. Despite this, there are times when it can be challenging to navigate the majority of the modern logo design trends to choose the one that stands out; but it is advisable to allow your brand to lead you. While it is possible to be carried away by the versatility of the logo trends for 2023, do not just fall for any logo design trend because it appeals to you — create a logo that excellently represents your brand.



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