Author: Bob May 08, 2023 11 min read
According to the recent study, the first impression your website causes on prospects is 94% design related. By the way, this opinion will be formed in 0.05 seconds, so it’s more than crucial to opt for reshaping your website and making it both attractive and user-friendly.
On the other hand, AI is in the spotlight today, with companies applying it to solve various tasks regardless of industries. Web design is no exception, but how will AI affect it in particular. Maybe, this is a step forward in technology instead of art?
Read on to discover what is the perfect balance between art and technology when it comes to successful website design. As a useful bonus, we have gathered 5 best web design tips and techniques from our experts to level-up your brand site and its performance.
When it comes to unique web design, the perfect combination of art and technology can make all the difference. An effective approach is not just about creating a visually appealing website, but also ensuring it is user-friendly and optimized for performance.
Artistic visual elements such as color schemes, typography, and graphics are crucial in creating an aesthetically pleasing web page that draws visitors in and keeps them engaged. A visually stunning and modern website design not only enhances the user experience, but also helps establish brand identity and credibility. For instance, a study by Adobe found that 38% of people will stop engaging with a website if they find the present content or layout unattractive.
According to a study by Google, 53% of mobile users abandon pages that take longer than three seconds to load. This means that website speed is a crucial factor in user engagement and retention. The capable application of technology is the only solution here, as compressing images, caching, and minifying code will certainly improve website speed and performance.
Therefore, it is essential to keep a balance between art and technology in web design. Too much focus on aesthetics can lead to a website that is visually stunning but lacks functionality, and vice versa.
A website is often the first point of contact between a business and its potential customers. Therefore, it is essential to ensure that your brand website is designed to deliver the best possible user experience. In this section, we will discuss the important elements that must be incorporated in your beautiful website design to make it effective and successful.
Clear and Consistent Navigation. Users should be able to find the information they are looking for without any obstacles. Navigation menus should be easy to locate and should remain consistent throughout the website. This will help users feel more confident while browsing your pages and enhance the overall experience.
Responsive Design. With more and more people being online from their smartphones and tablets, it is essential to design a website that is optimized for all devices. Responsive design allows pages to adapt to the user’s screen size, ensuring the most user-friendly and smooth navigation, regardless of the device.
Catchy Call to Action (CTA). This is an essential element in successful website design, as it guides users to take a specific action, such as signing up for a newsletter, filling out a form, or making a purchase. A well-designed CTA should be clearly visible, concise, and persuasive. In fact, 7/10 SMBs’ websites don’t include this visual element, failing the competition.
Fast Load Time. In today’s fast-paced world, users do not have the patience to wait for a page to load. Your site should load in a blink of an eye—this is a number one point in web design guidelines. This can be achieved through various techniques such as image optimization, content delivery networks, and minification of files.
Strong Search Engine Optimization (SEO). A website must be optimized, ensuring that it is easy for search engines to crawl and index. This will help improve visibility in SERPs and drive traffic to the resource.
Client-Oriented Content. All content pieces must be up-to-date, high-quality, relevant, and engaging. It should match the overall concept and be easy to read. Content is what drives users to the website and keeps them engaged.
Speaking of art and technology in the field of web design, we can’t pass by the most hyped topic this year—AI in web design. Artificial intelligence won’t ever replace humans, but it can give them a hand in speedy and quality generation of visuals, markups and prototypes. From 2D animation for the header to the whole website markup, AI-powered tools can save web designers time and effort. Nevertheless, this is the most discussed topic not only because of the benefits, but also because of the numerous limitations and flaws of AI image generators and other programs for design. So, does the application of AI for web design mean a step away from art and a step forward to technology?
While artificial intelligence can automate many design tasks, it does not necessarily mean that it takes away from the artistic aspect of successful website design. In fact, AI enhances the creative process by providing skilled designers with new insights and inspiration. For example, algorithms can analyze user data to suggest colors and visual elements that are likely to resonate with the target audience.
Furthermore, AI can help optimize designs for usability and accessibility. Thanks to such tools, designers can analyze user behavior and tailor their projects to improve user experience, such as optimizing layouts for different devices and screen sizes.
On the other hand, the use of AI in web design can also present some challenges. One concern is the potential to create a homogenous and generic design aesthetic. Without proper oversight, such designs may lack the creativity and uniqueness that is essential for effective branding.
Additionally, there is a risk that AI-generated images may overlook important design principles or fail to consider the cultural and social context of the audience. This could result in a lack of empathy and connection with your potential customers.
Discover our web design insights to reshape your brand website for the better. We have gathered the most relevant ones for 2023, but you are always welcome to experiment, combining them or adding something else. Don’t be afraid to apply the latest web design trends to ensure a long-lasting positive impression among your customers. Explore!
While stock images may be convenient and cost-effective for designing a web page, they can also make a website appear generic and impersonal. Professional 2D and 3D animations, on the other hand, will help bring a website to life and provide a unique and engaging user experience.
Animations can be used to illustrate complex concepts, highlight key features or products, and create a sense of movement and interactivity. Using professional animations for effective website design will make your company stand out from competitors, increasing engagement and improving brand perception.
More on this topic you can find in our recent article ‘Do Animated Websites Convert More Leads? Real Statistics’. Don’t skip it!
Visual hierarchy refers to the arrangement of web design elements in order of importance, guiding users through the content. This can be achieved through the use of contrasting colors, size variations, and whitespace.
The most important information or interactive elements should be placed at the top of the page or in the center, while less important ones—at the bottom or in the margins. Creating a clear visual hierarchy helps visitors to quickly and easily find the information they need, improving the user experience and increasing engagement.
AI-powered image generators and tools can assist skilled designers in creating a visually appealing and unique web design. This software can analyze user data and suggest interactive elements that are likely to resonate with the target audience, as well as automate repetitive tasks such as image cropping and resizing. For example, Midjourney can even generate ready-to-apply images according to the input data. Here are some more AI tools that can be used in the web design industry:
While a visually beautiful website design can be impressive, it’s also important to ensure that the site is easy to navigate and user-friendly. Balancing aesthetics with usability can be achieved through the use of clear and descriptive labels, intuitive menus, and a well-organized layout.
For example, using a simple and understandable menu can help users find the information they need quickly, while a clear and organized layout can make it easier to scan and understand the content.
Striking a balance between beauty and navigation ensures that visitors can appreciate the visual appeal of the site while also easily finding the information they need.
With the majority of internet traffic now coming from mobile devices, it’s essential to develop all pages with mobile users in mind. Our website design advice is to utilize responsive techniques to ensure that the site looks and functions correctly across all screen sizes and devices.
Responsive design involves creating a website layout that adjusts to fit the size of the user’s screen, rather than creating separate versions of the site for different devices. This ensures that all users, regardless of device, have a positive and consistent user experience.
In conclusion, effective website design is always a combination of art and technology. The perfect balance between these two elements is crucial to creating a website that is visually appealing, highly functional, and optimized for performance. So, don’t forget to apply our super useful web design tips from the above.
What’s more, the application of AI in web design is not necessarily a step away from art and a step forward in technology. Instead, it is an opportunity for professionals to enhance their creativity and optimize their designs for usability and accessibility. However, it is important to strike a balance between automation and human creativity to ensure that AI-generated designs do not lose the artistic element.
Ultimately, the goal should be to use AI as a tool to enhance the creative process and improve user experience, rather than to replace human web designers entirely. This is why we don’t recommend opting for AI-driven web design for your brand, as the technology still has flaws and lacks improvement.
In case you wish to make your website really worth visiting and cause a long-lasting impression on prospects, then Wow-How experts are ready to walk you through the renovation process and find the best fitting solution. Just drop us a line!