Please carefully read this Privacy Policy as it provides you with information about your personal data being processed in connection with:
This Privacy Policy explains which types of personal data we hold on you, how we collect and process such data, how long we keep it, and so on. We handle your data in line with this Privacy Policy and strive to comply with applicable data protection laws.
In this Privacy Policy, “personally identifiable information”, “personal data”, and “personal information” are synonyms. They refer to any information that identifies or can reasonably identify you, either directly or indirectly. The terms “business”, “controller”, “personally identifiable information”, “personal data”, “personal information”, “process”, “processor”, “service provider” shall have the same meaning as in and be inclusive of similar concepts under applicable data protection legislation.
In this Privacy Policy, the terms “you”, “your”, “visitor”, and “user” refer to any individual who accesses, or interacts with, the Website, is contacted, or reaches us, in connection with existing or potential Business Relationship, and acknowledges this Privacy Policy. If you provide us with personal data of other individuals or representatives associated with you or the company you represent, you must ensure that such individuals are informed of this Privacy Policy.
We, Wow-How Production Inc., a company established under the laws of the State of Delaware, are the data controller for the data collected under this Privacy Policy, meaning we determine how and why your data is processed. If you have any questions about this Privacy Policy or your data processing, please contact us at: info@wow-how.com.
As we are established in USA (i.e., outside of the UK), we have appointed a local representative in compliance with the requirements of the UK GDPR:
United Kingdom:
Company name: Wow-How Studio Ltd
Company address: Fourth Floor, Warwick House, 65-66 Queen Street, London, United Kingdom, EC4R 1EB
Contact email: info@wow-how.com
While processing your personal data, we stick to the following principles:
a. Lawfulness
We endeavor to process personal data in accordance with the applicable data protection laws and only on the basis of the appropriate legal grounds.
b. Transparency
We endeavor to make the processing activities transparent and understandable for you, including by providing you with all reasonably necessary information regarding the processing.
c. Purpose Limitation
We process your data only for the purposes it was collected. If we establish any other purpose, we will inform you reasonably in advance.
d. Control
We try to give you as much control over your data as reasonably feasible, taking into account the available functionality.
e. CIA Triad
CIA stands for confidentiality, integrity, and availability. We make efforts to comply with the best practices applicable to the development and maintenance of our security systems to ensure ongoing confidentiality, integrity, and availability of your personal data.
f. Disclosure Accountability
If we disclose personal data to any person, we will do our best to ensure that such person will comply with the terms of the applicable data protection laws and this Privacy Policy.
The categories of personal data collected depend on how you interact with us, use the Website, and the requirements of the applicable laws. We collect and process the following types of personal data:
a. Website Usage Data
This may include Internet protocol (IP) address, device details, operating system and browser information, data regarding your interactions with the Website, and other technical data collected automatically when you connect to the Website.
b. Lead Data
i. Type of Lead Data
This may include your full name, email address, phone number, information about a title or position within the respective company, social media accounts and associated information, messenger contacts, and any other data you made publicly available.
ii. Sources of Lead Data
The Lead Data may be collected in a variety of ways, including from: (i) publicly available sources, such as social media platforms (e.g., LinkedIn), online media and outlets, business profiles, websites, directories, rankings, and general web searches, where we are of the opinion that the relevant company may be interested in our services; or (ii) third persons and third-party service providers, that, to our knowledge, are authorised to share such personal data (e.g. tools, solutions or platforms used to generate, verify, or validate email addresses). If you become aware that we process your personal data and would like to know its source, or believe we should stop such processing, please contact us via email indicated in this Privacy Policy.
We act as the data controller when we collect and use the Lead Data for the purposes set out in this Privacy Policy. When we obtain the Lead Data from a public or another third-party source, its respective provider acts as an independent data controller with respect to any other processing of your data, and we will not be responsible for such processing.
c. Tracking Technologies Data
The Tracking Technologies Data is collected through cookies (small files placed on your device, e.g., computer, smartphone, tablet), that help recognise it during interactions with the Website, and other technologies, such as pixels, tags, plugins, heatmaps, that we or the respective third-party service providers may use in connection with your access to and interaction with the Website. You can learn more about how we use cookies and other tracking technologies in our Wow-How Cookies Policy.
d. Marketing Data
This includes your email address.
e. Contact Data
This may include your name, email address, phone number, CV or cover letter, information about a title or position within the respective company, and other data, depending on what information you provide to us. Please do not provide personal data unless it is reasonably necessary or requested by us. Note that we may also collect certain other information, which may be required under the applicable laws.
The personal data is processed as follows:
a. Website Usage Data
We use the Website Usage Data (i) to operate the Website, improve its functionality and user interface; (ii) to analyse your interactions with the Website; (iii) to prevent and detect fraud or abuse; and (iv) to safeguard the security of the Website and its visitors.
The lawful basis for data processing under item (i) is the performance of a contract, including Wow-How Terms of Use, by making the Website available to you. The lawful basis for other data processing is our legitimate interest to achieve such purposes by improving, protecting, and maintaining the Website.
b. Lead Data
We use the Lead Data (i) to contact you to enter into the Business Relationship with you or the company you represent; (ii) to market and promote our services and products; and (iii) to create a lead database to further reach you out.
The lawful basis for such data processing is our legitimate interest to achieve these purposes. We will process your Lead Data only if we are of the opinion that our communications might interest you or your company.
c. Tracking Technologies Data
We use the Tracking Technologies Data to analyse the Website usage, understand your needs, enhance your browsing experience by improving its functionality, usability, user flow, and interface, and provide you with our advertisements on third-party websites.
Except for necessary cookies, the lawful basis for such data processing is your consent, which you may provide when you first access the Website by choosing whether to accept or reject cookies.
The necessary cookies are required for the proper functioning and security of the Website, and therefore, your consent is not required for their use. The legal basis for their use is performance of the contract, including Wow-How Terms of Use, by making the Website available to you.
d. Marketing Data
We use the Marketing Data to provide you with marketing and newsletter emails concerning the latest developments, news, and insights related to us, our products and services.
The lawful basis for such data processing is your consent provided by subscribing to receiving our newsletter.
e. Contact Data
We use the Contact Data (i) to respond to your inquiry, and, where applicable, (ii) to discuss and perform potential Business Relationship and collaboration requests, (iii) to verify your identity and ensure that you are duly authorised to act on behalf of the company we seek to establish the Business Relationship with, and (iv) to publish and publicly display testimonials you provide about our services and products to promote and market them.
The lawful basis for data processing under items (i) and (iv) is our legitimate interest to achieve these purposes. The lawful basis for data processing under items (ii) and (iii) is, where relevant, taking steps to enter into a contract upon your request (i.e. when you reach us for the Business Relationship), or the performance of such a contract, including the provision of agreed services to you or engagement for a vacancy (if we or our affiliate enter into the Business Relationship with you), or our legitimate interest to enter and perform the Business Relationship with the company you represent (when we collect your data as a representative of the company we seek to establish the Business Relationship with).
As a general rule, your personal data is kept as long as it is necessary for the purposes it was collected. It may be retained longer if required to meet our legal obligations, in relation to legal proceedings, or to protect our rights and legitimate interests or those of third parties. The storage periods are as follows:
a. Website Usage Data
Website Usage Data, such as (IP) address, device details, operating system and browser information, is typically stored during the active visitor session or shortly after it ends. We do not set a retention period for the Website Usage Data that does not allow us to identify any individual. If and to the extent we become able to identify any specific individual, we will update this Privacy Policy and set a specific processing period for this Website Usage Data.
b. Lead Data
For three (3) years from the date when the respective data was collected, unless (i) we or our affiliate enter into the Business Relationship with you or the company you represent; (ii) you request us to delete your personal data; or (iii) you unsubscribe from receiving marketing and commercial emails from us by contacting us, or clicking the unsubscribe button available at the bottom of each email. If the Business Relationship begins, such as by entering into a contract, we will retain the data for the duration of the Business Relationship and six (6) years after its conclusion, or longer if any outstanding obligations, including confidentiality obligations, remain.
c. Tracking Technologies Data
The retention period for the Tracking Technologies Data varies by the technology used, some data persist only for the duration of your active user session, while others never expire. For details on specific data and its retention schedules please see our Wow-How Cookies Policy.
d. Marketing Data
As long as you remain a subscriber. You can unsubscribe from marketing emails at any time by (i) contacting us, or (ii) clicking the unsubscribe button at the bottom of each marketing email. Then your email address will be removed from our marketing database. Please note that administrative or service-related communications (like email verifications or maintenance notifications) are not considered marketing and may not include an unsubscribe option.
e. Contact Data
For six (6) years from the last date when you contacted us regarding the same matter. However, if the Business Relationship begins following your request, such as by entering into a contract, we will retain the data for the duration of the Business Relationship and for six (6) years after its conclusion, or longer if any outstanding obligations, including confidentiality obligations, remain.
a. General
We may share your data in line with this Privacy Policy, applicable laws, the Wow-How Terms of Use, or with your consent. Appropriate measures will be taken to protect your data during such transfers.
b. Sale and Sharing of Your Data
We do not sell or rent out your data. However, the use of certain tracking technologies on the Website may qualify as a “sale” or “sharing” under applicable laws, including the CCPA. Accordingly, the data collected through such technologies may be deemed sold or shared. You have the right to opt out of the sale or sharing of your personal information as described below.
c. Recipients
Given the purposes outlined above, your personal information is shared with the following categories of recipients: (i) affiliates, meaning a person controlling, controlled by, or under the same control as us; (ii) support, technical, legal, and compliance teams; (iii) hosting service providers; (iv) analytical solution providers, such as Google Analytics; (v) advertisement services providers, such as YouTube, Google, X (Twitter), LinkedIn, Facebook, and Meta Pixels, (vi) cookies and other tracking technologies services providers, as described in our Wow-How Cookies Policy, (vii) email delivery systems; (viii) government authorities, upon their request or if necessary to comply with our legal obligations; (ix) another entity if we sell or otherwise transfer the Website or its parts; (x) other third-party solutions, which may be from time to time integrated in relation to the Website; and (xi) if we enter into the Business Relationship, to our and our affiliates’ team members involved in such Business Relationship.
Automated decision-making is the process of making a decision by automated means without any human influence on the outcomes. We do not make any automated decisions based on your personal data. If we intend to process your personal data by any automated means, we will do our best to inform you about the same prior to such processing.
a. Verification
In case you wish to exercise your data subject rights, we may request certain information from you to verify your identity and confirm that you are entitled to exercise such rights.
b. Data Subject Rights
According to the applicable legislation, you may have the following rights:
i. Right to Access
You can request to see if we process your personal data. If we do, you can ask for details about the processing and a copy of the data to verify its accuracy and legality.
ii. Right to Correction
You can request to correct or complete any incomplete or inaccurate data. We may need to verify the accuracy of the new information you provide.
iii. Right to Deletion
You can request the deletion of your personal data if we no longer need it, you have successfully objected to processing, we processed it unlawfully, or we must erase it to comply with the law. We may not always be able to fulfil your request due to legal or technical reasons, which will be explained in our response.
iv. Right to Objection
You can object to the processing of your data if it does not comply with applicable laws. We may, however, show that we have compelling legitimate grounds for processing that override your rights.
v. Right to Opt Out
If we sell or share your personal information with third parties, you can, at any time, opt out of such sale or sharing.
vi. Right to Restrict Processing
You can ask us to suspend processing your data if: (i) you need to verify its accuracy, (ii) it is used unlawfully, but you do not want it deleted, (iii) it is sensitive personal information, (iv) you need it to establish, exercise, or defend legal claims, or (v) you have objected to its use, and we need to verify if we have overriding grounds.
vii. Right to Data Portability
You can request your personal data be transferred to you or a third party in a structured, commonly used, machine-readable format. This right applies only to automated data processed based on your consent or performance of contract.
viii. Right to Withdraw Consent
You can withdraw your consent at any time if we are processing your data based on your consent.
ix. Right to Human Review
You can request a human review of decisions made solely based on automated processing, including profiling, if such decisions impact your rights.
x. Right to Non-Discrimination
You have the right not to be discriminated against by us for exercising any of your data subject rights. This means we will not deny you goods or services, charge you different prices, or provide a different level or quality of goods or services solely because you have exercised such rights.
xi. Right to File a Complaint
You can file a complaint with a supervisory authority if we violate your rights or legal obligations. The competent authority may depend on your location.
The Website may include links and social media plugins to third-party websites and applications. Clicking on them may allow third parties to collect or share your data. We do not control or endorse these third parties and are not responsible for their privacy practices. You should review the privacy policies of any external websites or apps you visit.
The Website is not intended for children under 18 years (or older if local laws set a higher age). We do not knowingly collect or use personal data from children. If we learn that a child has provided us with personal information, it will be promptly deleted. Parents or guardians who believe their child’s data has been collected should contact us.
This Privacy Policy is under regular review, and may be updated at any time. If any changes to this document are made, we will change the “Last Updated” date and version number at the top of this Privacy Policy. Please review this Privacy Policy to check for the updates.