Cookies Policy

Last Updated: May 19, 2026

Version: 1.0

1. This Cookies Policy

Please carefully read this Cookies Policy as it provides you with information about our use of Cookies in combination with certain pixels, tags, and similar tracking technologies, that we or the respective third-party service providers may use in connection with your access to and interaction with the Website. In this Cookies Policy we explain which types of Cookies and other tracking technologies we use, how long we keep them, when your consent is required, and so on. We strive to comply with applicable data protection laws.

2. Interpretation

Unless otherwise provided in this Cookies Policy, capitalised terms used in this Cookies Policy have the meaning determined in the Wow-How Privacy Policy. We encourage you to read that document carefully as it affects your personal data and legal rights.

3. Contact Data

We, Wow-How Production Inc., a company established under the laws of the State of Delaware, are the data controller for the data collected under this Cookies Policy, meaning we determine how and why this data is processed. If you have any questions about this Cookies Policy or your data processing, please contact us at: info@wow-how.com.

4. Understanding Cookies

Cookies are, in effect, small files placed on your device (e.g., computer, smartphone, tablet) that help recognise it during interactions with the Website (the “Cookies”). Cookies help us to provide a better experience by enabling us to understand how visitors interact with the Website and to ensure basic functionalities and security features of the Website. They also help us to provide relevant advertising on third-party websites that you visit while using your device. Cookies use unique identifiers and, in some cases, may qualify as personal data as they can uniquely identify a device’s user without revealing their real identity.

5. Cookies Use

We collect (i) necessary Cookies, and (ii) functional, analytical, advertisement, and other Cookies. Except for necessary Cookies, the lawful basis for processing data collected through Cookies is your consent. When you first access the Website, you can choose whether to accept or reject Cookies. Enabling Cookies may allow for a more tailored browsing experience. You can also disable Cookies within the Cookies preference center available within the Website or by changing your browser settings at any time. How you can do this will depend on the browser you use. Please note that necessary Cookies are required for the proper functioning and security of the Website, and therefore, your consent is not required for their use. We use different types of Cookies for various purposes and storage periods, as described below:

Category
Cookie name Operator Purpose/Description Storage period
Necessary
__cf_bm Cloudflare To support Cloudflare Bot Management. 1 hour
li_gc LinkedIn To store visitor’s consent regarding using Cookies for non-essential purposes. 6 months
VISITOR_PRIVACY_METADATA YouTube To store the user’s Cookies consent state for the current domain. 6 months
_lfa Leadfeeder To identify the IP address of devices visiting the Website, in order to retarget multiple users routing from the same IP address. 1 year
checkForPermission Beeswax To determine whether the user has accepted the Cookies consent box. 10 minutes
rc::a Google To identify bots to protect the Website against malicious spam attacks. never expires
rc::c Google To identify bots to protect the Website against malicious spam attacks. session
wpEmojiSettingsSupports WordPress To determine if the user’s browser can display emojis properly. This Cookie is set when a user interacts with emojis on a WordPress site. session
cookieyes-consent CookieYes To remember users’ consent preferences so that their preferences are respected on subsequent visits to the Website. It does not collect or store any personal information about the Website visitors. 1 year
Functional
lidc LinkedIn To facilitate data center selection. 1 day
_dc_gtm_UA-* Google To load the Google Analytics script tag. 1 minute
mailmunch_pageview_count Mailmunch To track the number of pages viewed by a user on the Website. never expires
_mailmunch_lead_quality Mailmunch To track the individual sessions on the Website, allowing the Website to compile statistical data from multiple visits. never expires
VISITOR_INFO1_LIVE YouTube To measure bandwidth that determines whether the user gets the new or old player interface. 6 months
nitroScrollPos Nitropack To track the scroll-depth across the Website’s sub-pages. session
Analytical
_ga Google
Analytics		 To calculate visitor, session and campaign data and track site usage for the site’s analytics report. The Cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. The ID does not identify you as a person. 1 year
1 month
4 days
_gid Google
Analytics		 To store information on how visitors use the Website while also creating an analytics report of the Website’s performance. Some of the collected data includes the number of
visitors, their source, and the pages they visit anonymously.		 1 day
_ga_* Google
Analytics		 To store and count page views. 1 year
1 month
4 days
utm_source Google
Analytics		 To record from where the visitor came to the Website originally, and to know the efficiency of our marketing. 1 year
utm_term Google
Analytics		 To record from where the visitor came to the Website originally, and to know the efficiency of our marketing. 1 year
utm_content Google
Analytics		 To store the session content value if present. 1 year
utm_campaign Google
Analytics		 To store the session campaign value if present. 1 year
YSC YouTube To track the views of embedded videos on Youtube pages. session
_lfa_expiry Leadfeeder To maintain visitor tracking for lead generation and marketing. never expires
Advertisement
_gcl_au Google Tag Manager To experiment advertisement efficiency of the Website. 3 months
__Secure-ROLLOUT_TOKEN YouTube To manage feature rollout and experimentation. It helps to control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment. 6 months
__Secure-YNID YouTube To protect user security and prevent fraud, especially during the login process. 6 months
utm_medium Google To record from where the visitor came to the Website originally, and to know the efficiency of our marketing. 1 year
_gcl_ls Google To understand user interaction with the Website by generating analytical data. never expires
gclid Google To identify the campaign along with other attributes of the click associated with the ad for ad tracking and campaign attribution. 7 days
personalization_id X (Twitter) To integrate and share features for social media and also store information about how the user uses the Website, for tracking and targeting. 1 year
1 month
4 days
muc_ads X (Twitter) To collect user behaviour and interaction data to optimise the Website. 1 year
1 month
4 days
bcookie LinkedIn To track the use of embedded services. 1 year
handl_original_ref HandL UTM Grabber To record the URL from which the user comes to the Website. 1 month
handl_landing_page HandL UTM Grabber To record the very first page the user visits on the Website in the user’s browser. 1 month
handl_ip HandL UTM Grabber To record the web browser’s IP address. 1 month
handl_ref HandL UTM Grabber To record the URL from which the user comes to the Website. 1 month
handl_url HandL UTM Grabber To form the URL on which we placed the code that generates. 1 month
_fbp Facebook To store and track interactions. 3 months
bito Beeswax To create a unique ID for the visitor, which allows third-party advertisers to target the visitor with relevant advertisements. This pairing service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year 1 month
bitoIsSecure Beeswax To display the user relevant content and advertisements. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year 1 month
lastExternalReferrerTime Meta Pixel To record when a visitor last arrived from another site for advertising and attribution purposes. never expires
lastExternalReferrer Meta Pixel To detect how the user reached the Website by registering their last URL-address. never expires
Other
nitroCachedPage Nitropack To provide load balancing functionality. session
tuid Intentsify To measure the Website performance. 1 year
__Secure-YEC YouTube To detect and resolve problems with the service. 1 year
1 month
email
username

6. Additional Information

a. Analytical Solutions

We use Google Analytics solution, operated by Google (more information is available here), and Leadfeeder solution, operated by Dealfront Finland Oy (more information is available here) to analyse the Website visits, use of the Website, its stability, performance, and installation quality. These solutions gather information by means of Cookies. Please note that you may object to the collection of personal data by Google by downloading and installing a browser add-on from Google.

b. Google Tag Manager

Information collected by Google Tag Manager, operated by Google, includes device details, page views, clicks, scroll behaviour, browser and device type, IP address, location data, and other data regarding the use of the Website. This data is gathered by means of tags. Tags are segments of code provided by analytics, marketing, and support solutions, such as Google Analytics, to help us integrate their products into the Website. More information regarding the Google Tag Manager is available here.

7. Data Processors

The data collected through Cookies is processed by third-party operators, as described in the “Cookies Use” section above. With respect to this data, such third parties act as our data processors. However, if they use the data for their own purposes, they act as independent data controllers, and we are not responsible for their processing activities. You can find more information about how they handle personal data in their respective privacy policies. The following third-party operators process data collected through Cookies:

Operator Operating Companies More Information
Google Google Ireland Limited and its affiliates, including Google LLC Privacy Policy
YouTube Google Ireland Limited and its affiliates, including Google LLC Privacy Policy
Google Analytics Google Ireland Limited and its affiliates, including Google LLC Privacy Policy
Google Tag Manager Google Ireland Limited and its affiliates, including Google LLC Privacy Policy
Cloudflare Cloudflare, Inc. and its affiliates Cloudflare Privacy Policy
LinkedIn LinkedIn Ireland Unlimited Company, and its affiliates, including LinkedIn Corporation Privacy Policy
WordPress Automattic Inc., Aut O’Mattic A8C Ireland Ltd., WooCommerce, Inc., WooCommerce Ireland Ltd., and their affiliates Privacy Policy
CookieYes CookieYes Limited and its affiliates Privacy Policy
Facebook Meta Platforms Ireland Limited and its affiliates Meta Privacy Policy
Meta Pixel Meta Platforms Ireland Limited and its affiliates Meta Privacy Policy
Nitropack NitroPack Ltd. and its affiliates Privacy Policy
X (Twitter) X Corp., X Internet Unlimited Company, and their affiliates X Privacy Policy
Beeswax Beeswax Inc and its affiliates Services Privacy Policy
Leadfeeder Dealfront Finland Oy and its affiliates, including Echobot Media Technologies GmbH and Echobot Group GmbH Privacy Notice
Mailmunch SixMix LLC and its affiliates Privacy Policy
HandL UTM Grabber HandL Digital LLC and its affiliates Privacy Policy
Intentsify Intentsify, LLC, Intentsify Limited, and their affiliates Privacy Policy

8. Modifications and Updates

This Cookies Policy is under regular review, and may be updated at any time. If any changes to this document are made, we will change the “Last Updated” date and version number at the top of this Cookies Policy. Please review this Cookies Policy to check for the updates.