12 Dec, 2017 / Bob
In this article we will tell you about how to choose the right Creative Studio. Google Search offers millions of Creative Studios which can offer you such service. But that is the question. Which one to choose? We tried to come into clients’ world and give you several tips.
It is recommended to find at least 3 or 5 studios which fit your expectations well and then after deep investigation narrow it down to just two or three. You should perfectly understand what you are looking for, have a good idea of your budget, what your goals are and how much time you have for the project so the studio you’ve chosen understands your needs. Being upfront about budget range is beneficial for everyone involved. That way, no one wastes time if there isn’t a financially mutual fit. On the other hand, many clients don’t fully know what they need until they speak to an expert.
Personal communication, I mean communication not via Mail but via Skype, Hangout etc., let you understand if the manager purposes just to sell some service or he/she offers you the solution and tries to help you to solve your issue. The real problem a customer is trying to solve is often missed by an enthusiastic sales person that is excited simply to demonstrate their product. Pay attention to how much the manager is interested in getting more info about your company or already knows and how well the manages strives to understand your business objectives.
A good Studio will exhibit a genuine interest in your company. They will ask a series of strategic questions, making notes of key points worthy of further exploration. Once they have learned a good deal about you, they will refine their questions and begin making recommendations about your project. This “winning” type of agency will come forward with an overall step-by-step plan for you.
The most common question clients ask is “How much?”. Being fair, there is no way to give the estimation now and here without having enough information. So if a manager requests to fill out the form with questions or asks too many questions, don’t refuse to give more info. This way, you give an opportunity to understand your needs better.
Seeing is believing. The works the agency can produce is a kind of insurance that these guys can meet your expectations.
“You don’t have exactly the same video with flying purple elephants, so I’m not sure, you can do this” – this is common mistake clients make. A lot of good Studios are brushed off by clients who made their decisions based only on specific examples.
Spend 5-10 min to learn the entire portfolio. Ask the manager about skills they exhibit. If you have any doubts whether the Studio can produce it, request a sample.
Ultimately, you’re paying for the level of service. You can undoubtedly hire less experienced freelancers and designers who are willing to create e.g. a logo for under a $1k, but you can’t expect the care and dedication for that amount. It just won’t happen. They don’t get paid enough to work through the extensive process and most likely don’t have a process that is built to endure the highs and lows of entire performance.
Make the right decision and build a fruitful relationship with your Studio!