Author: Bob Sep 01, 2025 10 min read
What makes one app grow fast while another gets ignored? In most cases, the winner explains itself better and faster. People today do not read long texts, they want quick visual stories. McKinsey reports that YouTube (96%), Instagram (69%), and TikTok (72%) are the most popular platforms among Gen Z for content consumption.
That means your future customers spend hours on video. They expect an explainer video for app features before they even download. In this blog, we look at the best app explainer videos in 2025, why they work, and how you can create one that converts.
Every mobile app competes for the same attention. People check app stores filled with hundreds of options. If you cannot show how your app works in less than two minutes, you lose. A mobile app explainer video answers those needs. It brings clear context and removes confusion. It also helps users understand the product better. 
That is why every top app brand in 2025 invests heavily in video production. From early-stage startup apps to global enterprise tools, an app can preview video example helps cut through noise and builds trust.
A great video is not just animation and sound. It is a mix of clarity, design, and story. Users stop watching if they feel lost or bored. They also ignore long and complex scripts. That is why every mobile app explainer video must follow simple but strong elements.
These parts make an explainer video for mobile app not only look good but also perform well. Each of the examples below shows one or more of these elements in action.
We also help brands plan creative corporate explainer video ideas. And when it comes to video production, we bring each detail together for maximum results.
Every app faces the same challenge: how to show value fast. The best app explainer videos solve this challenge with clarity. They focus on pain points, highlight real use, and show design in action.
Below are seven app explainer videos examples from different industries that prove how powerful this format can be.
WSO2 builds a next-generation integration platform for cloud-native engineering. For most people, that sentence alone feels heavy. This is where the app explainer video makes the difference.
Instead of long text, the video uses visuals and animated flows to explain how developers can connect APIs, apps, and microservices. The brand needs to show trust, speed, and security. The video does all of this in under two minutes.
Why it works
The first 30 seconds show the problem: fragmented systems and slow integration. Then the animation shows the WSO2 solution in clear blocks. The video highlights benefits with simple visuals instead of complex charts. Developers watching feel the product can reduce their work pain. That is expert storytelling made simple.
Features in the video:
You can watch the YouTube version here and check the official site. This is a strong explainer video for app-level platforms that want to show both depth and ease.
Hostfully is an award-winning property management platform. Its users are vacation rental owners, managers, and hospitality teams. They need a tool that handles booking, guest communication, and property tasks in one place. The mobile app explainer video shows exactly that in a warm and relatable style.
Why it works
The video opens with a clear pain point: hosts wasting time on emails and multiple booking systems. Then it shows how Hostfully brings all tools in one dashboard. The animation style is friendly, not corporate. It fits Airbnb and VRBO hosts who want simple solutions, not enterprise jargon.
Features in the video:
See the YouTube video or visit Hostfully’s website. This explainer video for app-based property management proves how targeted storytelling wins.
iDenedi is about communication regulation inside companies and groups. In a world filled with messages and alerts, managers need a way to control and secure communication. The app explainer video shows how this works step by step. It makes a complex subject feel easy to follow.
Why it works
The video uses sleek design and calm tone. It starts by pointing out the overload of unregulated chats. Then it shows how iDenedi puts control in one place. Security, structure, and rules are the focus. Users watching see that they can keep communication safe without losing speed.
Features in the video:
Watch it on YouTube. This is a clean app preview video example that shows how to make even a regulation-focused tool engaging.
MyMedWorx is a medical networking platform. Doctors and healthcare professionals use it to discuss treatments, share insights, and connect with peers. The mobile app explainer video presents this clearly with professional visuals.
Why it works
The video begins with the challenge: isolated professionals and lack of easy exchange. Then it shows how MyMedWorx connects specialists in one trusted app. The tone is serious but still easy to watch. Medical networking needs credibility and the video shows that.
Features in the video:
Watch on YouTube or check the Google Play store listing. This explainer video for mobile app healthcare proves that even complex fields can be shown in short form.
Doctoroo is a telehealth platform that connects patients with doctors through secure video calls. In today’s world, people want quick access to healthcare without waiting rooms or delays. The app explainer video shows how this works with clarity.
Why it works
The video starts with a common pain point: people stuck waiting days for appointments. It then shows how patients can book online, meet doctors on video, and get care from home. The visuals feel friendly and safe, which matters in healthcare. The tone gives trust while keeping it easy to follow.
Features in the video:
See it on YouTube or visit the Doctoroo website. This mobile app explainer video example shows how digital health services connect with real patients.
Skylight Calendar is built for families who juggle school, work, and activities. It turns a digital frame or phone into a shared schedule everyone can see. The explainer video for app adoption highlights why this matters.
Why it works
The video begins with the problem: parents forgetting events, kids missing practices, and schedules clashing. Then it shows the app syncing across devices so everyone knows what’s next. The tone feels warm, like a family story. It speaks to parents in a way that feels relatable and real.
Features in the video:
Watch on YouTube or check the Google Play listing. This explainer video for mobile app scheduling is a strong app preview video example of connecting emotional storytelling with real-life use.
SportIn Global is a networking platform for sports managers, students, and professionals. It is not just social media—it is a career growth tool for the sports industry. The app explainer video shows this with energy.
Why it works
The video opens with the problem: students and young professionals struggle to meet the right people in sports. It then shows how SportIn Global helps them connect with managers and organizations. The visuals are bold, with quick cuts that match sports energy. The script feels direct and motivating.
Features in the video:
See the YouTube video. This explainer video for app networking in sports shows how energy and design can target a very specific audience.
Picking the right style is not just about looks; it is about how your audience connects with your message. A mobile app explainer video should match both the type of app and the emotions you want to build. If the style feels off, the message falls flat.
In 2025, people will watch videos on TikTok, Instagram, and YouTube daily. They scroll fast and stop only if the content feels made for them. That is why choosing between animation, live-action, or hybrid styles is more than design, 8t is about strategy and trust.
An app explainer video in 2025 is not optional. It is the fastest way to build trust and win attention. Users scroll fast. They want clear, short, and visual answers. That is why an explainer video for app marketing becomes the most direct way to show value.
Think about the numbers. 87% of consumers say video convinces them to buy. People remember 95% of what they see in a video versus 10% in text. That means the right video drives downloads, sales, and brand trust.
Our team at WOW-HOW Studio knows this inside out. We design not only animation but also clear stories that work across app stores, websites, and social media. We also guide clients away from common designer mistakes and help them plan with a strong commercial video strategy.
App explainer videos stand out in 2025 because users want quick answers and clear stories. They work best when short, engaging, and built with a clear design. This guide shows why they matter and examples that prove their power.
So let us ask you. Do you want your next app to just sit in the store or do you want it to connect instantly with users? The choice is clear. Luckily, we have an excellent track record in helping animation studios and creators to do just that. We can do that for you, too. Just get in touch and let’s start creating!
