Stop Losing Money Because of This: Main Designers’ Mistakes While Creating Explainer Videos

Author: Bob Jul 26, 2023 10 min read

Video marketing plays a vital role in connecting with your customers and effectively delivering your message. And guess what? Video explainers are the perfect tool for this! They are engaging, captivating, and have the power to quickly grab your audience’s attention. It’s no wonder that video marketing is booming right now.

Did you know that 91% of businesses use video as a marketing tool? It’s an impressive statistic that highlights just how effective and valuable videos can be in promoting your business. 

With animated explainer videos, you can showcase your products or services, explain complex ideas, and even tell your brand’s story in a visually appealing and engaging way. They allow you to connect with your audience on a deeper level and leave a lasting impression.


Create a perfect animated explainer video with Wow-How


Why should you pay attention to the explainer videos’ quality?


explainer videos’ quality


In today’s competitive eCommerce landscape, standing out from the crowd is crucial for business owners. As such, explainer videos can be your secret weapon.

When you sell online, it takes a lot of work for customers to physically experience your brand. That’s where explainer animated videos come in handy. They bridge the gap by showing your potential buyers how your brand works. By winning clients’ trust and giving them a clear understanding of your products or services, you’re more likely to turn them into loyal customers. 

The beauty of explainer videos lies in their effectiveness. They excel at communicating messages because they use visuals, sound, and animation to explain complex topics effortlessly. Sometimes, all you need is a short video to introduce your product, service, or company. It’s a simple way to pique the interest of people who might not be familiar with your brand yet. No wonder, explainer video animations are all the rage, especially among startups.

So, if you’re looking to shine brighter in the market and make a lasting impression on your audience, explainer videos are definitely worth considering. They pack a punch and give your marketing campaigns that extra boost you require.

Here are some benefits of the explainer videos:


  • Animated explainer videos grab attention. They have a way of capturing people’s interest and keeping them engaged. Companies use visuals and storytelling to make complex ideas easier to understand.


  • Demonstrate solutions. Explainer video animations are great for showcasing how your product or service solves a problem. They can visually demonstrate the benefits and features, making it easier for viewers to grasp the solution you offer.


  • Increase website traffic. Adding animated explainers to your website can attract more visitors. Engaging videos encourage people to stay longer on your site, reducing bounce rates and increasing overall traffic.


  • Boost customer acquisition and retention. By clearly explaining your value proposition and highlighting what sets you apart, you can convert more prospects into paying customers and keep them coming back.


  • Affordable option. Creating animated explainer videos can be cost-effective compared to other forms of marketing. With advancements in technology, there are various tools and platforms available that make video production more accessible and budget-friendly.


  • Improve Google ranking. Including an animated explainer on your website can have a positive impact on your search engine ranking. Videos often attract more engagement and backlinks, which can help improve your website’s visibility and organic traffic.


You have everything you need to produce your explanatory videos. But before you start creating an animated explainer, let’s take a moment to go over some common mistakes in explainer videos that you need to avoid during the creation process. Ensure that your video is exceptionally impressive with Wow-How tips.


The top 7 common mistakes in making an explainer video


Creating an effective explainer video requires careful planning and execution. Now, let’s explore the top seven common mistakes that you need to avoid to create a compelling video that effectively communicates your message.


№1 Wrong audience

When it comes to creating an explainer animation, it’s important to consider your target audience from the get-go. Understanding their preferences is key. Take some time to study your potential customers before embarking on your explainer video journey. We all know that characters play a vital role in animated explainers. Don’t underestimate their power.

In fact, it’s a great idea to create characters that represent your target audience. So, in the case of students being your clients, include similar characters in your explainer animation.


№2 The Wrong Concept

Before you dive into writing your script, take a moment to ensure your concept is spot-on. Your animated explainer image should be one-of-a-kind, tailored to your specific business goals. It’s not enough to simply explain what you do and the problems you solve.

Remember, your competitors are tackling similar issues and explaining similar solutions in their own videos. That’s why it’s crucial to find a unique angle that will truly captivate your audience. Look for that special something that will give you the best opportunity to engage and connect with them on a deeper level.


№3 Too long video 

Have you ever wondered if long videos really work? Well, when it comes to explainer videos, shorter is better. The ideal length for an explainer animation is between 60 and 90 seconds. That’s what many successful companies have found to be the sweet spot. So, keep it short and engaging.

Now, that doesn’t mean longer videos don’t have their place. If you want to showcase a product or software demo, or if you’re creating tutorials or training materials, longer videos ranging from 5 to 10 minutes can be quite effective.

Remember, the key is to match the length of your video with its purpose. For grabbing attention and quickly conveying information, stick to the shorter side. But if you need to dive deeper into details or provide step-by-step instructions, longer videos will be a great choice.


№4 Overused animations

Explainer videos can be a fantastic tool for promoting your product or service. However, it’s crucial to find the right balance and stay moderate with excessive animation.

So, make sure to use explainers only when they are necessary and align with your storyline. By finding the right balance, your animation will captivate your audience while delivering your message effectively.


№5 Amateur voice-over 

Choosing the right voice-over for your explainer videos is crucial to its success. It adds that professional touch and helps promote your business effectively. Finding a suitable voice-over artist is easier than ever thanks to the internet and platforms.

When selecting a voice-over artist, it’s essential to consider the tone of your video and your brand. You want the voice to match the overall message you’re conveying. Make sure the artist’s speech rate is understandable and clear, with emphasis on keywords and phrases.

It’s also essential to consider the native language of your target audience. If your customers primarily speak Spanish and you’re marketing in Spain, for example, it makes sense to hire a voice-over artist who is fluent in Spanish.

If hiring a professional voice-over artist isn’t feasible for your business at the moment, there’s another option to explore. You can utilize text-to-speech software powered by artificial intelligence. This technology allows you to create a voice-over for your explainer video without the need for a human artist. It’s a cost-effective solution that can be beneficial for businesses on a tight budget.

By considering these factors and choosing the right approach, you can enhance the effectiveness of your explainer animation and engage your audience in a friendly and professional manner.


№6 The poor value of your explainer video

Allow me to pose a question: which would you find more captivating? A visually pleasing and expertly crafted explainer animation on a website, or one that appears haphazardly assembled with misaligned elements and unattractive fonts? 

Sure, the first variant will make your message more persuasive, although, we never say that a high-quality video is guaranteed to convert your customers. There’s a lot that goes into success, and a good explainer video is just one tool in your funnel. However, for the first step – starting a conversation – this component is very important.


№7 Over detailed video

One of the most common mistakes in explainer videos is trying to cram in all your features within a short timeframe. The truth is, people tend to forget about 90% of what they see in animation right after watching it. If you’re lucky, they might remember just one thing, so it’s crucial to focus on highlighting your main benefit and center your concept around it.


The Continuing Relevance of Explainer Videos: Are They Still in Demand?


Relevance of Explainer Videos


Explainer videos are as popular as ever and play a vital role in today’s digital world. Businesses and organizations rely on them to simplify complex ideas, showcase their offerings, educate their audience, and connect with customers. Let’s explore the reasons why explainer animation continues to be in high demand:


  • Increased Engagement. With the rise of social media and online content consumption, attention spans have shortened. Animated explainer videos provide a visually appealing and interactive way to capture and maintain audience attention. They help keep viewers engaged and interested, leading to better message retention.


  • Versatility. Explainer videos can be used across various platforms and channels, including websites, social media, email campaigns, presentations, trade shows, and more. Their versatility allows businesses to reach and engage with their target audience through different mediums.


  • Brand Building. Explainer animations offer an opportunity to showcase a brand’s personality, values, and unique selling propositions. By incorporating branding elements such as colors, logos, and voice-over narration, businesses can reinforce their identity and create a memorable impression on viewers.


  • Mobile-Friendly and Shareable. Explainer videos are compatible with mobile devices, which are increasingly dominant in online browsing. They can be easily shared through social media platforms, email, and messaging apps, and embedded in websites, allowing for broader reach and potential virility.


While explainer animation continues to be in demand, it is essential to consider evolving trends and best practices to ensure they remain effective. This includes incorporating captivating visuals, clear and concise scripts, professional voice-over or narration, and aligning the video content with the target audience’s preferences and needs.


Creating Explainer Videos

Wrapping Up 

Let’s sum up, your explainer videos are a powerful tool in your marketing arsenal. But here’s the catch: if you let it gather dust and go unnoticed, you’re missing out on a golden opportunity. There are numerous ways to unlock the full potential of your explainer animation, so simply tossing it on your website or uploading it to YouTube won’t cut it.

We’re here to help you make the most of your explainer videos. Our team of video experts is just a call away. We’d be thrilled to chat and provide you with valuable insights. Remember, your explainer animation has the potential to captivate and engage your audience, so let’s ensure it shines brightly in your video marketing strategy with Wow-How!


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