Author: Bob Nov 12, 2021 9 min read
There are a lot of great things about product videos. They are perfectly reusable marketing tools that, when created right, can drive conversions over and over again. The users like watching them when researching and comparing the products, and 75% of the customers have admitted they have bought a product after watching a video about it. Long story short, a well-done product video actually sells, so let’s find out how to create it for your business.
As the name suggests, a product video is the one that overviews your product, showing it in a close-to-real life environment, dwelling on the features and benefits, pointing out the products’ uniqueness, and encouraging the viewers to buy.
Most frequently, product videos are used at the consideration stage of the sales funnel, pursuing the goal of giving the potential users a better idea of your offer.
Sometimes, product videos borrow the features of explainers, promos, and how-to type videos, so that’s why making product videos needs careful tailoring to the sales to funnel stage, a clear understanding of the goals, and using the right channels to promote them.
Let’s dwell on these tasks in more detail.
So, here is how to create product videos for marketing, product awareness improvement, and sales boost.
The first step in creating a product video is to set the specific goal since it will determine the whole approach to product videography, the product video type, and the promotion channel you will use. Below are some of the goals product videos can help with.
What’s more, the users on the consideration stage of the sales funnel can watch such a video to make sure your product matches their expectations before they buy or subscribe.
Depending on the goal to make a product video, you have to align it with the target audience, the sales funnel stage your viewers are on now, and the specifics of their perception. The specifics of the target audience largely determine the specifics of the video itself.
For example, a product video to increase brand awareness shouldn’t be too long – ideally, it should last 30-60 seconds since the prospective leads are unlikely to engage longer with a brand they don’t know yet.
Product demo videos, in turn, can last up to two minutes since in this case, the audience is more ready to dwell on the details for longer.
Product tutorials may last as long as it is needed to guide the users toward solving their problem with the product.
There are also several product video types to choose from depending on the goal and the target audience.
While the first approach is better for digital products, for example, using 3D visualization services can be the best tactic for physical products to showcase them in three dimensions and achieve a high level of detalization.
After you are done with setting the goal of the product video, narrowing down the target audience, and choosing the right type, it’s time to create the first sketch of a storyboard. Usually, product video storyboards follow the next logic.
But despite seeming simplicity, product video storyboarding and scripting need a professional approach and creativity to make it stand out and showcase the product in the best way possible, depending on the business goal.
So, at this step, it is better to partner with a product video production studio to make use of their experience and create a professionally-looking product ad.
Most brands create a product video with the goal to sell, reuse the video across the channels and audiences, and generally use it as a kind of marketing automation, letting the new users watch it over and over again.
Below are some tips for making videos that actually sell or at least drive the viewers to the bottom of the sales funnel.
At this point, you are ready to create a product video that sells. Using animation for this goal is an ever-green approach since it allows for unlimited creativity, freedom, and branding. Both 2D and 3D are popular approaches to animated video production, but regardless of the technology you choose, it is still better to do it with professional help.
Following such a tact, your future product video has the ultimate chance of getting a professional, branded, and memorizable look, logical flow, and compelling CTAs.
Using 2D or 3D for product video production is also the way to showcase the product from the right perspective and let the users get a holistic impression.
Wow-How Studio is here to help you with this task.
After your product video is ready, you are welcome to promote and reuse it across multiple marketing channels. Below are some ideas for a product video promotion.
Creating product videos is a popular marketing tactic among eCommerce merchants and retailers. You are welcome to get started with it as well but keep in mind that professionally-created and visually attractive product videos have the best chances to convert and sell.
That’s why hiring a product video production studio makes sense – their technical, marketing, and creative experience will allow you to create a stellar product video that will stand out.
Contact us right now to create a product video that sells and compels!