Author: Bob Nov 22, 2022 10 min read
Do you think that the secret of successful explainer videos depends on spectacular special effects, celebrities in the frame, or shooting with a cool camera? One of the main tips for creating an effective explainer video is a strong and well-thought-out script. In this article, we’ll describe the process of developing an outstanding explainer video step by step and provide you with a detailed checklist.
Video has always been a powerful marketing tool, from the very first television commercial in 1941 to today’s YouTube advertising. Professional videos help you show your corporate culture and build a strong brand image.
An interesting fact is that 68% of customers choose to watch videos and learn about new products or services. Also, 82% would rather view a live stream than read a social media post. Every marketing manager knows that the customers look not for a product, but for a solution to their problem.
Studies show that you have less than 7 seconds to grab a potential customer’s attention by offering a way to solve their problem. Some say that user engagement depends solely on how personally interested the user is in it. Although, even if that’s true, it’s still worth making shorter videos with an engaging beginning. Why? While attention in traditional storytelling is progressively higher, it works differently in digital media: it starts at a peak and gradually declines. Thus, today we’re going to elaborate on the best way to keep it.
So, if your brand needs to increase awareness online, a video is a great solution for that. Moreover, if you aren’t already posting animated videos on social media, you’re potentially missing out on one of the fastest-growing trends in digital promotion.
Business explainer videos are a great option for sharing your brand story and communicating complex ideas in simple terms. Such videos are usually bright, dynamic, and most importantly, effective.
The most important aspect of the explainer video is to identify the right distribution channel to make the video accessible and impressive to a larger target audience. Video marketing is now the best strategy for B2B companies to increase brand awareness and connect closely with potential customers.
Setting goals in advance is the first step to getting the desired results from promotional visuals. An animated explainer video can serve a range of purposes, like building brand awareness, and increasing sales, brand loyalty, or website traffic. Each of these goals requires different types of video content. Consequently, you need to determine the purpose of creating the video. To complete this, ask yourself questions:
You need to have a clear idea of the target audience you want to attract by explainer video creation. To perform this step, you have to answer the following questions:
By answering these questions, you’ll get a clear vision of your target audience and their needs. Then you’ll be able to come up with great ideas on how to create explainer video content that can attract these people.
The secret of well-known brands’ success is not that they were the first in their niche or offered something unique at all. They understood their audience well and were able to satisfy their needs and solve specific issues. We gathered a few tips for you, on how to define the pain points of prospective clients.
Every company aims to win the attention and love of consumers while applying explainer videos. To accomplish this, you require a strong message and a workable solution. Ask yourself these questions:
It’s significant to customers that you highlight one main feature, rather than tell about numerous aspects briefly, but somehow. Let’s imagine, you already have the main advertising message. Which problem do you want to cover, and what competitive advantage does your company have?
Solving complex issues can be difficult, but it doesn’t have to be excruciating. Fortunately, there are many techniques to help you with this. At its core, to decide how to depict the way your product solves customer problems, you need to follow a four-step process.
When applying problem-solving methods, some variation of these four steps will always serve as your foundation. Before you offer a solution to potential customers, try to understand their concerns fully.
Perhaps this is the most difficult stage in explainer video creation, especially if your business does not shine with uniqueness. Nevertheless, you need to think about the following:
Put yourself in the place of your customer and understand what his problem may be and how your video can solve it together with the offered services.
The most popular elements of CTAs are buttons, which have inscriptions that explain what will happen after you click on them. The call-to-action should be clear and short, calling for only one step to buy, download, order, etc. We’ve picked out four tips for you, on how to put together a powerful message.
Your video should be unique and informative for the audience. We have selected several formats to help you convey the right message and convince the buyers to take the target action, according to your goals.
Success cannot always be measured in numbers like it often happens in business. Sometimes, it is unclear whether you are moving in the right direction because there are no indicators. But the numerical proof is sometimes not only unnecessary but also limited because you can’t measure everything with numbers. Even money sometimes is not the best unit of measurement, as the success of a video is a properly trained audience that now knows more about the product and wants to buy it.
We found several specific indicators to measure your brand custom explainer video effectiveness. You have succeeded with your video if:
Each brand has its unique mission and vision. Also, the idea of what they bring to the masses is entirely different. When creating commercials, brands put themselves in the shoes of their customers. Since each company has a different audience, their videos will differ significantly: they will convey non-standard messages, and apply brand color schemes and a matching tone of voice.
Each company has its unique brand archetype, so you need to choose special styles of educational videos, as only some of them will look organic and reflect the main essence of the brand. Here are the popular styles and techniques of custom educational videos you can choose from:
The goal of branding is to effectively build companies preference among the target audience, which will provide you with cash flow in the long run.
By applying high-quality explainer animations in your marketing, you make a superb investment in your business. After all, breathtaking and comprehensive explainer videos will not only distinguish you from your competitors but also attract new potential customers. Tell your target audience the full story of your company and show you from the heart by applying the best tactics and tips from our article.