AI Vs Humans — Who Will Rule The Video Production Industry?

Author: Bob Apr 27, 2023 8 min read

Recently, artificial intelligence became the hottest, trendiest, and most hyped topic with ChatGPT in the spotlight. I bet you have also heard that “AI is coming for our jobs” and indeed, some industries are already dependent on AI software. For example, real estate agents create property listings with the help of generative AI, but how will this technology impact video making? Are artificial intelligence-animated visuals the future of video production

Let’s discover the current possibilities of AI in video production and find out whether AI-powered video creation will ever replace human touch and one-of-a-kind creativity. 


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AI-Generated Movies: What Can Be Done With AI?

Artificial intelligence videos are already here. But, do AI and video actually make a great match, and what tasks can AI solutions cope with now? Below are some of the video production processes that artificial intelligence takes to a new level. 



AI-Generated Movies



Ideation and brainstorming

If you have long dreamed about making your video go viral, artificial intelligence can help you come up with a great idea. Indeed, AI’s data-driven way of thinking (don’t mix it up with the way humans think and ideate) revolutionizes the whole digital marketing industry. Since AI-generated ideas can be used across all marketing channels, this also affects video content. 

The process of AI-powered ideation is similar to how humans develop new ideas—by combining existing ones in new ways. The only thing video makers have to do is to explore these suggestions, adjust them in a way that works for their target audience, and create a great video story. This process, by the way, can be significantly simplified with AI as well. 


Artificial intelligence scriptwriting and AI storyboarding

In addition to suggesting the idea at the heart of the video itself, AI algorithms can help with scripting and storyboarding. You just have to feed the machine with the suggestions you already have for your video, highlight the points you are struggling with (for example, creating an AI-generated dialogue), and get a ready-made scene. AI can also help brainstorm plot points, locations, and other details. 

When you need to write a video script from scratch, artificial intelligence will also become your reliable assistant. It can help you with creating an outline, filling the possible gaps, and finding the words that appeal to your audience. 


Objects and people tracking

AI can help track objects in video footage, making it easier to edit or add visual effects. For example, Adobe’s Sensei AI technology can automatically detect objects and people in footage, helping video makers do the heavy lifting of rendering. The way this technology works in AI video production is fascinating. The system detects the objects automatically, highlights them, and then replaces unwanted objects with pixels taken from the previous frame, creating a frame that doesn’t appear heavily edited. 


Processing backgrounds

When it comes to background processing, artificial intelligence can help with two tasks. For example, it can instantly replace a green screen with a desired background image. However, this is not the only feature AI video-making tools have. In addition to replacing a green screen with a pre-developed image, AI solutions can create virtual settings, allowing video marketers to save time and resources on preparing a staging.


AI-generated voice-overs

AI video production goes beyond automating routine tasks. At some point, it can even replace humans. For example, with the help of text-to-speech technology, you can create a voice-over for your video without hiring a professional artist or speaker. However, this cost- and time-effective approach doesn’t work for all digital marketing videos. 

For instance, you can either create an artificial intelligence explained video or use an AI-supported voice-over, and it will still sound good. The thing is that explainer videos, tutorials, and educational videos are usually emotion-free, as they have another task. When you need to tell an emotionally appealing story and capture the viewers’ attention, AI will fall short. 


Automated captioning and subtitling 

This use case of automated video production has been around for a while. AI can automatically create captions and subtitles for video content. However, this technology is still not mature enough. To get word-by-word and error-free subtitles for your videos, you still need to re-read, check, and fix some mistakes manually. 


AI video effects

Not long ago, video makers used to spend a lot of time adding the necessary effects and aftereffects to make videos as close to real life as possible. For example, tools like Filmora and Artisto use AI algorithms to generate unique visual effects and filters, making it easier to create stunning video content.


Movie editing and clean-up

AI-assisted video editing also changes the way producers finalize their videos. For example, tools like DaVinci Resolve use AI algorithms to remove noise from video footage, making it easier to improve the overall quality of content. Artificial intelligence also simplifies color correction, adding texts and titles, and perfecting audio. 



Limitations of AI-Powered Video Creation

Despite all the benefits of using artificial intelligence for animated video creation, AI-driven tools still have their limitations and drawbacks. Let’s discover them, too. 


friendly ai robot


  • Limited imagination and creativity. AI’s imagination and creativity are limited by the data array the developers fueled it with. That’s why you shouldn’t use AI-generated ideas as they are. Instead, you have to validate and adjust them according to the expectations of your target audience. 
  • Low emotional impact. The emotional impact is at the heart of almost any high-quality video. And here is where AI fails. Neither it can mimic human voice intonations, nor it can show authentic human emotions. While AI-created avatars look almost like humans, they still sound like robots and have little to no emotions on their faces. 
  • Dependence on data quality. AI can’t work and exist without data. The better data AI is trained with, the better suggestions it will provide, regardless of the tool and its use case. Long story short, not all AI video production tools are created equal. There are especially powerful solutions like Syntesia or Adobe Sensei, and there are weaker ones too. 
  • Ethical concerns and lack of regulation. In addition to being one of the most hyped topics of 2023, generative AI is also the topic of greatest concern because of ethical considerations and no legal framework. For instance, in their recent article, Harvard Business Review discusses the intellectual property problems related to generative AI, which is especially relevant to creative industries. In February 2023, Brookings Institution published an article stating that AI video software can be used for malicious purposes, for example, creating non-consent adult content. 


The Future of Video Production: AI Vs Humans

In fact, AI in video production has already been around for some time. Nevertheless, it was never going to replace humans completely — and it is unlikely to ever replace. The only thing that shook the professional community across the industries is the recent release of ChatGPT, which, in turn, triggered unprecedented hype around AI and its possible impact on various spheres. 

Long story short, video makers have long been using a mix of artificial intelligence and augmented reality in video production and game development. So, instead of replacing humans, AI tools will become powerful assistants that bring significant benefits. For example, automated AI video production makes creative teams more productive and opens up new opportunities for generating non-hackneyed ideas, using the powerful mix of human and data-driven thinking. 

We can also expect that more video content will be created in the upcoming years. In 2022, videos accounted for 82% of all online content, which is 15 times more than in 2017. So, it would be safe to predict that the amount of video content will only grow in response to AI technology development. 


The Future of Video Production



Key Takeaways

Artificial intelligence and video production are a heaven-made match. AI empowers video makers with an innovative toolkit that allows them to create even more stunning,conversion-driving and engaging videos. If you wish to know how AI can transform your video production process and take your video marketing to the next level, send us a quick note right now. 

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