Explainer Video for Startups as the Best Way of Promotion in 2023

Author: Bob Mar 23, 2020 11 min read

The most effective way to let your project stand out from the crowd is to create an explainer video. Why? When you start your own business, people around have one question — who are you? Using an animated explainer video provides answers to every question potential clients or business partners may have, the video does an excellent job of explaining what your project offers.  


In today’s fast-paced world, businesses are constantly looking for ways to capture the attention of potential customers quickly and effectively. One of the most popular methods is through the use of product explainer videos. Explainer videos for startups are short, animated videos that explain a product, service, or concept in a clear and concise manner. In this article, we will explore the results of using video for businesses. Moreover, It is possible to get 157% more organic traffic from search results with their help.

Nowadays, an explainer video for startups enjoys great demand among seed projects, small businesses, and enterprises to tell a brand’s story. It covers the most important information and presents the product shortly and easily. In other words, and it is a prerogative of young companies because it is brief, up to the point and with a boom effect at the same time.


If you read the descriptions above but are still not convinced, here are the top 5 reasons why every startup needs an explainer video.

Order explainer video for startups Wow-How Studio


5 reasons why startups need an explainer video?

These are short, engaging, and informative videos that aim to explain a particular product, service, or idea. These videos have become increasingly popular in recent years, and for good reason. There are a number of benefits to using them, and in this section, we will explore some of the most significant results your business may get from using this format.


Firstly, startup explainer videos are incredibly effective at conveying complex information concisely and easily digestible. Traditional forms of communication such as text-heavy articles or lengthy presentations can be off-putting and difficult to absorb, especially for people who are unfamiliar with the subject. On the other hand, these videos use a combination of visuals, text, and narration to present information in a way that is both engaging and easy to understand. This can be particularly useful for businesses that offer complex products or services that require some explanation.


Another key benefit of startup explainer videos is their ability to increase engagement and retention rates. Studies have proven that people are more likely to engage with and remember information that is presented to them in a video format, compared to other forms of media. This is likely since videos are more visually stimulating and can create a more immersive experience for viewers. Additionally,  videos often use storytelling techniques to engage viewers emotionally, making the content more memorable and compelling.


  • Catch attention

The movement, color, and sound in videos make them more engaging and memorable for viewers. Additionally, videos can convey emotions and tell stories, making them a powerful tool for communication and marketing. With the rise of social media and sharing platforms, videos have become a popular way for businesses and individuals to connect with their audiences and share multiple key messages.

Everyone knows that people gain a better understanding of a product or service once they see and hear someone explaining it. Customers don’t want to waste a lot of time reading wordy and obvious texts. Initiatives and projects with videos are much more successful than projects without videos. People are more likely to remember what they see than what they read.

Read more about:


  • Make your customers closer to the product

With a startup explainer video, you can provide a clear and concise explanation of how your business products or services work, what it can do for your customers, and why they should choose your business over competitors. By using visuals, animations, and storytelling techniques, an animated explainer video can help capture your audience’s attention, build trust, and ultimately drive conversions.

Adding to your video the exact time, place, characters, and feelings, makes the video more realistic. It’s simple enough but striking at the same time. All of it helps potential customers visit your web page, stay there longer, and get interested in your company.

  • Educate your prospects

Such a video format informs the audience about a product, service, or concept in a concise and engaging manner. It uses visuals, animations, and narration to simplify complex ideas and make them more accessible to the audience. The purpose of a video is to help the viewer understand a topic better, solve a problem, or make an informed decision.

This type of video can be used for a variety of purposes, including marketing, training, or education. They are an effective tool for businesses to showcase their products or services, highlight their unique features and benefits, and persuade potential customers to take action. They are also used in the education sector to simplify complex concepts and theories, making learning and remembering information easier for students.

Overall, these videos are a powerful tool for communicating complex ideas in a simple and engaging way. They are an effective approach to increasing understanding, engagement, and conversion rates, making such media an essential tool for businesses, educators, and marketers alike.

Such design technologies as 2D animation, 3D animation, 3D video, 3D modeling, motion graphic, and motion graphics are used in explainer video production to demonstrate the company’s culture, rules, and history. It makes workers and business partners more educated about your project. As a result, business becomes stronger, more recognizable, and more stable and attracts new customers every day.  Besides, in the explainer video creation of a visual appeal for your brand, you can implement such styles as cartoon style, hand-drawn, whiteboard animation, motion graphic, or digital drawing. 


  • Convince the audience to use your product

If you want to get more people interested in your startup or make more sales, a video will reflect your values and impress potential customers. It is crafting business ideas with a creative approach, and enumeration of the benefits. Used to hook the clients and build their initial attraction, it’s a flexible way of showcasing the benefits of the product. 


  1. Demonstrate the product in action. A company explainer video can visually showcase the features and benefits of your product. By demonstrating how it works and highlighting unique selling points, you can convince the audience to try the product out for themselves.
  2. Address pain points. Use your animated explainer video to address the challenges and pain points your audience may be experiencing. By showing how your product can solve their problems and make their lives easier, you can persuade them to give it a try.
  3. Use storytelling. A well-crafted story can make a big impact on the audience. By using storytelling techniques, what you can create with an explainer video is an emotional connection with the audience to show how your product can help them achieve their goals.
  4. Use social proof. Testimonials, case studies, and customer success stories can be a powerful way to demonstrate the value of your product. By highlighting how others have benefited from your product, you can build trust and credibility with your audience.
  5. Keep it simple and concise. An explainer video should be easy to understand and to the point. By keeping it basic and concise, you can grab the audience’s attention and communicate the benefits of your product in a clear and compelling manner.


  • Differentiate yourself from others in the industry


As a start-up, you are still figuring out who you are. An startup explainer video helps to test ideas and know if you are heading in the right place. It’s a great opportunity to make research about your company and recognize advantages over rivals. It can help you to stand apart from your competitors because it’s unique and personalized to your company.  Our production  process services of the highest standard help you to embody your ideas and to upgrade them according to the newest technologies.


A company explainer video is a short, engaging, and more often a startup video, that is designed to help businesses promote their products, services, or ideas in an engaging way. Here are some ways how an explainer startup video can help a business to differentiate itself from others in the industry:


  1. Helps to communicate your unique value propositions. A startup explainer video can help you to communicate your unique value proposition to your target audience in a clear and concise way. By showcasing your unique selling points, you can differentiate yourself from competitors and establish your company as a credible and trustworthy brand.
  2. Simplifies complex ideas. If you have a complex product or service,  video can help you simplify your message and explain it easily. This can be especially useful in industries where technical jargon and complex concepts can be difficult to grasp.
  3. Increases engagement and conversions. By using visuals, animations, and storytelling, you can capture your audience’s attention and keep them engaged throughout the video.
  4. Boosts brand awareness. A well-crafted company explainer video can help increase your brand’s visibility and awareness. By sharing your video on social media, your website, and other channels, you can reach a wider audience and attract more


What are the results of applying an explainer video?  

Startup explainer videos are a popular tool used by businesses and organizations to communicate complex ideas or products in a simple and concise way. This media format typically lasts for one to two minutes and is used to explain a product, service, or concept to a target audience. So, what are the results of using a startup explainer video?


  • Increases Conversion Rates. Although there are many videos types, all of them are an effective way to attract potential customers and increase conversion rates. A study by Eyeview Digital found that adding an startup explainer video on a landing page can increase conversion rates by up to 80%. It’s because videos engage the audience and provide a better understanding of the product or service being offered.

  • Boosts SEO. Most animated explainer video types can also help improve a website’s search engine optimization (SEO). Google considers videos as high-quality content and ranks them higher on search engine results pages. By optimizing the video’s title, description, and tags, you can attract more visitors to the website.

  • Clarifies the Message. Explainer videos for startups can help clarify the message and eliminate any confusion that a potential customer may have about a product or service. It provides a visual and audio aid that simplifies complex information and ensures that the message is effectively delivered.

  • Increases Brand Awareness. Explainer videos for startups help increase brand awareness by showcasing a business’s unique selling proposition, value proposition, and brand identity. The use of visual storytelling, animations, and own voiceovers helps create an emotional bond with the audience, making them more likely to remember and fall in love with the brand.

  • Enhances Engagement. Videos are more engaging than text or images. Company  explainer videos that are well-scripted, visually appealing, and provide value to the viewer can keep them engaged for longer periods. This engagement can lead to more shares, likes, and comments, which can improve the brand’s visibility and credibility.

  • Improves Training and Onboarding. Explainer videos for startups can also be used for employee training and onboarding. They provide a consistent and efficient way to deliver information to new hires and existing employees. This saves time and resources, ensuring that everyone is on the same page.


A lot of companies were really boosted because of their first video. For example, Classdojo created monster characters as a way to explain to people how to use the app. They also release a five-part series of educational videos and got over 1.420.227 on YouTube. A company explainer video can all of these things and more. 



Wrapping Up

These videos are a powerful marketing tool that can provide numerous benefits to a business. It can increase conversion rates, boost SEO, clarify the message, increase brand awareness, enhance engagement, and improve training and onboarding processes. As businesses continue to compete for the attention of their target audience, explainer videos for startups can help stand out and effectively communicate their message.


Therefore, if you want to create a company explainer video to attract attention to your company, but still have any doubts, put them off and rely on true professionals! We have a wide experience in assembling explainer videos for startups. We know how to create the brand identity of your company, which can attract new clients day-after-day.  



How useful was this post?

Click on a star to rate it!

Stars 5 / 5. Votes 1

Be the first to rate!


How useful was this post?

Click on a star to rate it!

Stars 5 / 5. Votes 1

Be the first to rate!

Related Stories