Explainer Video for Startups as the Best Way of Promotion in 2022

Author: Bob Mar 23, 2020 5 min read

The most effective way to let your project stand out from the crowd is to create an explainer video. Why? When you start your own business, all people around have one question for you – who are you? Using an explainer video provides answers to every question a business may have, the video does an excellent job of explaining what your project offers. 

Nowadays, an explainer video enjoys great demand among startups, small businesses, and enterprises to tell brand’s or start-up’s story. It covers the most important information and presents the product shortly and easily. In other words, an explainer video is a prerogative of the young companies, because it is briefly, up to the point and with boom effect at the same time.

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Do you know that being a startup, a Dollar Shave Club created video and within the first 48 hours of its original posting on YouTube, over 12,000 people signed up online and with 4.75 million views in just 3 months? Unilever, the global consumer market leader, has announced the purchase of the Dollar Shave Club for $ 1,000,000.

If you read the descriptions above, but still not convinced, here are the top 5 reasons why every startup needs an explainer video.


5 reasons why startups need an explainer video?


  • Video catches attention 


Everyone knows that people gain a better understanding of a product or service once they see and hear someone explaining it. Customers don’t want to waste a lot of time reading wordy and obvious texts. Initiatives and projects with videos are much more successful than projects without videos. People are more likely to remember what they see than what they read. 

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  • An explainer video let your customer be closer to your product


An explainer video conveys brand philosophy. The best way to make an explainer video more effective is to do it emotionally and detailed, context is saturated with facts and useful info. Viewers need to survive your story with you. Adding to your video exact time, place, characters, feelings, makes the video more realistic.

It’s simple enough but striking at the same time. All of it helps potential customers visit your web page, stay there longer and get interested in your company.


  •  An explainer video educate 


Such design technologies as 2D animation, 3D animation, 3D video, 3D modeling, motion graphic, and infographics are used in explainer videos production to demonstrate the company’s culture, rules, and history. It makes workers’ and business partners’ more educated about your project. As a result, business becomes stronger, more recognizable, more stable and attracts new customers every day. 

Besides, in the creation of a visual appeal for your brand, you can implement such styles as cartoon style, hand-drawn, whiteboard animation, motion graphic or digital drawing.


  • Convince audience to use your product 


If your goals are to get more people interested in your startup or make more sales, an explainer video will reflect your values and impress potential customers.

It is crafting business ideas with a creative approach, enumeration the benefits. Used to hook the clients and build their initial attraction, it’s a flexible way of showcasing the benefits of the product. It can be used to visualize advertising campaigns, but it isn’t obsessively, rather informative and interesting. You shouldn’t tell all the technical aspects, because for the first time you should give a customer understanding of what the product is about.

And about facts, Crazy Egg company created an explainer video and the result was astoundingly high. The founder saw a hike of 67% conversion and revealed that thanks to the video, they were earning $21,000 more every month


  • An explainer video helps to figure out who you are and differentiate yourself from others in the industry 


As a start-up, you are still figuring out who you are. An explainer video helps to test ideas and know if you are heading in the right place. It’s a great opportunity to make a research about your company and recognize advantages over the rival. It’s can help you to stand apart from your competitors because it’s unique and personalized to your company. 

Our production services of the highest standard help you to embody your ideas and to upgrade it according to the newest technologies.


What are the results of using explainer video?


  • increased conversion;
  • batter site ranking;
  • better brand perception;
  • optimized interactions between stakeholders.


A lot of companies were really boosted because of their first video. For example, Classdojo created monster characters as a way to explain to people how to use the app. They also release a five-part series of educational videos and got over 1.420.227 on YouTube. An explainer video can all of these things and more.

Therefore, if you want to create an explainer video to attract attention to your company, but still have any doubts, put them off and rely on true professionals! We have a wide experience in assembling explainer videos for startups. We know how to create the brand identity of your company, which can attract new clients day-by-day.



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