7 Signs of the WOW Explainer Video

Author: Bob Oct 15, 2019 2 min read

Do you know the seven signs of the wow explainer video?

 

 

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Here’s the list:

  1. It must be relatively short. For a complex product, it should be kept within 120 seconds on average.
  2. It should be simple and clear. The message follows the classic narrative structure of what? how? and why?
  3. It should focus on the target audience and their problems to make them identify with the company’s proposal.
  4. It must include characters that the target audience and businesses are appealing to and can identify as being ‘like me’.
  5. The well-branded video creates a strong recognition, but the key is to achieve real brand interaction in the plot.
  6. A voiceover adds points to your explainer, but the idea should be understandable without it by using proper animation and titles.
  7. Videos with music and sound effects set the mood for the specific story.

 

At Wow-How Studio, we pay attention to all of these aspects. That’s why Wow-How’s explainer videos are always awesome.

Reach out to all the stakeholders with your top-notch explainer video created by Wow-How Studio.

 

 

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