Author: Bob May 16, 2023 8 min read
Lights, camera, action! In today’s digital age, video production has become an indispensable tool for businesses to captivate audiences and leave a lasting impression. But here’s the real star of the show: inclusive design. By weaving the magic of inclusivity into your video production, you can unlock a world of possibilities for business promotion that truly shines.
According to HubSpot, downloads of diverse and accessible video content increased by 191% from 2019 to 2021. Moreover, Facebook found that campaigns with more diverse creatives had higher ad recall in 90% of the simulations they ran.
So, whether you’re a brand or a content creator, embracing the concept of inclusivity in your video marketing can be a game-changer! Let’s dive deep into this topic to find out how to apply these practices smartly and smoothly.
Let’s dive into the vibrant world of what is inclusivity in video marketing. Inclusivity is all about creating video and audio content that embraces and represents diverse communities, making everyone feel seen, valued, and included. It goes beyond just acknowledging differences—it’s about celebrating them and breaking down barriers.
Inclusive design practices in video marketing aren’t limited to race, body type, or culture. It can also extend to representing people of different ages, genders, sexual orientations, and abilities. For instance, a video promoting a technology brand could showcase diverse groups of individuals of different ages and backgrounds using their products, demonstrating that technology is accessible to everyone, regardless of their demographics.
Ultimately, embracing inclusive design isn’t just about checking a box. It’s about fostering a genuine connection with your target audience, making them feel heard, and encouraging them to be part of your brand’s story. When you create videos that authentically represent and celebrate human diversity, you build trust, loyalty, and a sense of belonging among your viewers.
Imagine you’re watching a video or image promoting a fitness brand. Instead of featuring only one body type, the video showcases individuals of various sizes, shapes, and abilities enthusiastically participating in workouts. By doing so, the brand is sending a powerful message that fitness is for everyone, regardless of their appearance or physical capabilities. This is just one of inclusive graphic design examples that showcases how exactly this approach helps viewers feel empowered and motivates them to engage with the brand.
Among examples of universal design, we can mention the one about a beauty campaign. Instead of showcasing a limited range of skin tones, the video may highlight a diverse array of people with different ethnic backgrounds. By doing this, the brand will definitely demonstrate that beauty is not confined to a narrow definition, but rather encompasses a rich tapestry of cultures and skin tones. This inclusive representation encourages individuals from all walks of life to connect with the brand and feel engaged.
The concept of inclusivity can also be brightly reflected in the stories we tell through videos. Let’s say you’re watching an advertisement for a travel agency. Instead of solely featuring typical tourist destinations, the video portrays lesser-known places and cultures, amplifying the voices of underrepresented communities. By doing this, the agency promotes a more inclusive vision of travel, encouraging viewers to explore and appreciate diverse cultures and locations.
Did you know that nearly 1 billion of people (about 15%) live with some kinds of visual disability and many other types? Designing for inclusivity is an ongoing process that requires continuous learning, listening, and adapting. Sometimes, people limit their knowledge of this concept by thinking about BIPOC only, which is wrong. We created a huge list of other approaches to apply. By incorporating the following tactics, you can create videos that resonate with a wide range of viewers and foster a sense of belonging and connection.
Be mindful of cultural, racial, or gender stereotypes that can perpetuate bias or harm. Educate yourself and your team to ensure your videos are respectful and inclusive. This way, you will reap all the benefits this marketing approach provides. By the way, here’s a list of 10 main benefits of inclusive design that businesses can enjoy by incorporating the tactics from the above into their video marketing strategies.
Remember, embracing inclusivity in video marketing isn’t just a business decision—it’s a commitment to creating a more equitable and inclusive world. By reaping the benefits of inclusive design, businesses worldwide can make a positive impact while driving their own success.
So, let’s make the world a more inclusive and vibrant place, where everyone feels valued and celebrated. By embracing diversity and creating accessible video content that reflects the beautiful tapestry of humanity, we can make a positive impact and change lives, one video at a time.