10 Ways Inclusive Graphic Design Can Help You Stand out From the Competitors

Author: Bob May 16, 2023 8 min read

Lights, camera, action! In today’s digital age, video production has become an indispensable tool for businesses to captivate audiences and leave a lasting impression. But here’s the real star of the show: inclusive design. By weaving the magic of inclusivity into your video production, you can unlock a world of possibilities for business promotion that truly shines.


According to HubSpot, downloads of diverse and accessible video content increased by 191% from 2019 to 2021. Moreover, Facebook found that campaigns with more diverse creatives had higher ad recall in 90% of the simulations they ran.


So, whether you’re a brand or a content creator, embracing the concept of inclusivity in your video marketing can be a game-changer! Let’s dive deep into this topic to find out how to apply these practices smartly and smoothly.


Make your future video inclusive to reap the business benefits!


What is Inclusive Design in Video Marketing?

Let’s dive into the vibrant world of what is inclusivity in video marketing. Inclusivity is all about creating video and audio content that embraces and represents diverse communities, making everyone feel seen, valued, and included. It goes beyond just acknowledging differences—it’s about celebrating them and breaking down barriers.


Inclusive design practices in video marketing aren’t limited to race, body type, or culture. It can also extend to representing people of different ages, genders, sexual orientations, and abilities. For instance, a video promoting a technology brand could showcase diverse groups of individuals of different ages and backgrounds using their products, demonstrating that technology is accessible to everyone, regardless of their demographics.


Inclusive design practices in video marketing is accessible to everyone


Ultimately, embracing inclusive design isn’t just about checking a box. It’s about fostering a genuine connection with your target audience, making them feel heard, and encouraging them to be part of your brand’s story. When you create videos that authentically represent and celebrate human diversity, you build trust, loyalty, and a sense of belonging among your viewers.


Clear Examples of Inclusive Design in Marketing

Imagine you’re watching a video or image promoting a fitness brand. Instead of featuring only one body type, the video showcases individuals of various sizes, shapes, and abilities enthusiastically participating in workouts. By doing so, the brand is sending a powerful message that fitness is for everyone, regardless of their appearance or physical capabilities. This is just one of inclusive graphic design examples that showcases how exactly this approach helps viewers feel empowered and motivates them to engage with the brand.


Among examples of universal design, we can mention the one about a beauty campaign. Instead of showcasing a limited range of skin tones, the video may highlight a diverse array of people with different ethnic backgrounds. By doing this, the brand will definitely demonstrate that beauty is not confined to a narrow definition, but rather encompasses a rich tapestry of cultures and skin tones. This inclusive representation encourages individuals from all walks of life to connect with the brand and feel engaged.


The concept of inclusivity can also be brightly reflected in the stories we tell through videos. Let’s say you’re watching an advertisement for a travel agency. Instead of solely featuring typical tourist destinations, the video portrays lesser-known places and cultures, amplifying the voices of underrepresented communities. By doing this, the agency promotes a more inclusive vision of travel, encouraging viewers to explore and appreciate diverse cultures and locations.


Not Only BIPOC: How to Apply Inclusive Design Practices?

Did you know that nearly 1 billion of people (about 15%) live with some kinds of visual disability and many other types? Designing for inclusivity is an ongoing process that requires continuous learning, listening, and adapting. Sometimes, people limit their knowledge of this concept by thinking about BIPOC only, which is wrong. We created a huge list of other approaches to apply. By incorporating the following tactics, you can create videos that resonate with a wide range of viewers and foster a sense of belonging and connection.


Applying Inclusive Design Practices


  • Ensure meaningful representation of Black, Indigenous, and People of Color (BIPOC) communities in your inclusive images and videos. Avoid tokenism and strive for diverse and authentic portrayals that go beyond stereotypes. Showcase the talents, experiences, and perspectives of BIPOC individuals to foster a sense of inclusivity and empower underrepresented communities.


  • Ensure full representation of diverse gender identities of different ages in your videos. Avoid reinforcing stereotypes and embrace a spectrum of identities. Highlight the comparable experience and perspectives of different generations while following other principles of inclusive design.


  • Showcase a range of body types, sizes, and shapes in your videos. Challenge unrealistic beauty standards and promote body acceptance and self-love.


  • Make an inclusive picture by featuring individuals with cognitive disabilities in your videos and highlighting their talents, capabilities, and achievements. Make sure you develop accessible video content through closed captions, audio descriptions, and proper contrast ratios.


  • Celebrate the LGBTQ+ community by featuring individuals from diverse sexual orientations and gender identities. Avoid tokenism and ensure authentic representation.


  • Incorporate various cultures and traditions in your videos to celebrate the richness of human diversity. Respectfully showcase cultural practices without appropriating or stereotyping.


  • While designing for accessibility and inclusion, provide multilingual options in your videos, especially if you have an international target audience. Consider subtitles, translations, or voice-overs to adjust your audio content for non-native speakers.


  • Use authentic storytelling—feature real people and their stories in your videos. Highlight diverse voices, inclusive experiences, and perspectives to create relatable content.


10 Benefits of Inclusive Design for Business

Be mindful of cultural, racial, or gender stereotypes that can perpetuate bias or harm. Educate yourself and your team to ensure your videos are respectful and inclusive. This way, you will reap all the benefits this marketing approach provides. By the way, here’s a list of 10 main benefits of inclusive design that businesses can enjoy by incorporating the tactics from the above into their video marketing strategies.


Inclusive Design for Business


  1. Expanded Audience Reach: By incorporating the concept of inclusivity, businesses can connect with a broader target audience that includes individuals from diverse backgrounds and identities. This expands their reach and potential customer base.
  2. Increased Customer Engagement: Inclusive images and videos for advertising resonate with viewers on a deeper level, leading to increased engagement. When people see themselves represented in marketing content, they are more likely to connect with and respond positively to the brand.
  3. Enhanced Brand Reputation: Embracing inclusivity in video marketing demonstrates a commitment to equality and human diversity, which can boost a brand’s reputation. Customers appreciate and support companies that prioritize inclusivity, leading to a positive brand image.
  4. Improved Customer Loyalty: Accessible video content fosters a sense of belonging and makes customers feel valued. When individuals identify with a brand that represents them authentically, they are more likely to become loyal customers, making repeat purchases and advocating for the brand.
  5. Competitive Advantage: Designing for inclusivity sets businesses apart from their competitors. By being at the forefront of inclusive video marketing, companies can differentiate themselves, attract attention, and gain a competitive edge in the market.
  6. Increased Sales and Revenue: When businesses effectively target diverse audiences through videos, it can lead to increased sales and revenue. By resonating with a wider range of potential customers, brands can tap into new markets and drive business growth.
  7. Improved Brand Perception: Fully inclusive design in video marketing helps businesses establish themselves as socially conscious and forward-thinking. This can positively influence how customers perceive the brand, leading to stronger connections and loyalty.
  8. Positive Social Impact: Inclusive graphic design has the power to challenge stereotypes, break down barriers, and promote social equality. By actively contributing to a more inclusive society, businesses can make a positive impact and build goodwill among customers.
  9. Increased Innovation and Creativity: Incorporation of something new encourages businesses to think outside the box and come up with fresh ideas. By embracing diversity, companies can tap into a wealth of perspectives, experiences, and insights, leading to greater innovation in their video marketing strategies.
  10. Long-Term Business Sustainability: Inclusivity is not just a passing trend—it is an essential aspect of modern society. By incorporating inclusive design into their video marketing strategies, businesses can ensure their long-term sustainability by aligning with societal values and evolving customer expectations.



Remember, embracing inclusivity in video marketing isn’t just a business decision—it’s a commitment to creating a more equitable and inclusive world. By reaping the benefits of inclusive design, businesses worldwide can make a positive impact while driving their own success.


So, let’s make the world a more inclusive and vibrant place, where everyone feels valued and celebrated. By embracing diversity and creating accessible video content that reflects the beautiful tapestry of humanity, we can make a positive impact and change lives, one video at a time.



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