Taurex Drill Bits – is a leading producer in the industry of drilling bits. Taurex offers the latest cutter technology combined with application-specific bit designs to save time and money.
Taurex logo “Bull” conveys their values: focused on the bits only, durability. speed and peace of mind
Our WOW team faced the challenge to develop a strong animal mascot that conveys the spirit of the company for further usage in brand promo videos and other marketing content.
Our aim was to develop the magnificent mascot and create an outstanding promo for the company`s new product
promo video
3D modeling, texturing, animation
Nataliya Baldina
Sales Manager
Tanya Dubchak
Senior Producer
Anton Petrov
3D Artist
Ivan Panchenko
3D Generalist
Tamara Nazirova
Art Lead
It took 4.5 months (398 hours) for our WOW 3D team to create a magnificent video.
To develop an animalistic strong brand character and make promo where present new product.
This concept brought high dynamics and power to the video to attract more attention.
“We are very happy with the video. Thanks so much to you and your team for the great work. We appreciate your responsiveness throughout the entire process.”
Ryan Neasbitt,
VP of Sales and Marketing at Taurex Drill Bits