KPMG CASE | 2D EXPLAINER VIDEO

 

We were tasked with creating a 30-second 2D explainer video for KPMG, based on the client’s script. The video needed to clearly convey the idea that the current automation train breaks down, requiring maintenance instead of laying new tracks for unexampled automation. The style reference for the video was found on Behance, and the voice-over and brand book were provided by the KPMG team.

Video Type:

Explainer Video

 

Technology:

2D Animation

 

Team:

Volodymyr Proyava
Executive Producer

Andrew Piskariow
Art-Director

Kostiantyn Bunovskyi
Motion Graphic designer

Euhenii Vitiuk
Motion Graphic designer

 

Deadlines:

Our team, with a great executive producer Volodymyr Proyava, was responsible for overseeing the project and ensuring that everything was running smoothly. Andrew Piskarjow, an Art-Director, was causative for the visual style of the video and ensuring that it aligned with the client’s brand messaging. Kostiantyn Bunovskyi and Euhenii Vitiuk, as Motion Graphic Designers, were responsible for creating custom illustrations and animations. 

 

The team ensured that the video was visually appealing and engaging while also clearly conveying the desired message. To guarantee the animation was delivered within the tight 2-week deadline, the team worked efficiently. The final product was presented in the requested mp4 Full HD format.

 

Concept and challenges:


The objective of this project was to create a visually appealing and engaging 2D explainer video that clearly conveys the idea of the current automation train breaking down and requiring maintenance.

 

To begin the project, our professional team reviewed the client’s script and discussed the suggested visual elements. Wow-How worked with KPMG to ensure the voice-over and brand book were aligned with the desired messaging. Based on the client’s suggestions, the Wow-How team incorporated a destination sign with the wording “Automation” into the video. Additionally, the train was named “The Automation Express” to reinforce the metaphor further.

Storyboard:

 

Key Scenes:

Animation: 

The Wow-How team successfully created a 30-second 2D explainer video for KPMG that conveyed the idea of the current automation train breaking down and requiring maintenance. The video incorporated the suggested visual elements and followed the client’s brand book and voice-over. The animation was visually appealing and engaging while staying within the requested 30-second duration. The final product was delivered on time and in the requested format.

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