Fwip is a British food-tech startup. Their innovative ice cream machine Portobello is the world’s smallest gelateria that makes frozen yogurt, vegetarian sorbets, and award-winning Italian ice cream — and all these at the touch of a button.
The main idea of Fwip is a perfect ice cream solution for business.
Our team faced the challenge of creating a vibrant promo with an ice cream machine overview and eye-catching scenes with a set of products Portobello can make. The video had to be dynamic, appealing, and colorful.
Before starting the project, our team studied the brand and organized a brainstorm to find the most incredible ideas to meet the challenge.
Motion Graphic Designer
Motion designer, Art-Director
It took three months (12 weeks) for our WOW team to make this fantastic video.
To focus on additional elements: to show play with splashes of milk, a mix of fruits freezing into ice cream in many scenes.
This concept brought high dynamics, colorfulness, and fun to the video to avoid boredom.
“Thank you for all your hard work. The video is perfect!”
Senior Graphic Designer & Marketing Executive