Lyric video - what is it about?Video production, creating a music video is an important stage in the music business. It became a key point in promotional companies for artists.A lyric video is a type of music clip, but unlike familiar music clips it's focussed on the text (lyrics) of the song as it plays which makes it similar to visuals used in karaoke. It helps to touch the words of the song.For every artist, poets it is a basic dream that people know their lyrics by heart. Every musical dream that people in different countries know their text by heart.For some time lyric videos were considered to be a cheap alternative to music clips, because the cost of filming a music video can reach a bit high amount. Hence, a lyric video was the best variant for young artists and bands who with the rise of YouTube got the opportunity to place a video that could catch attention without TV channels.With the time lyric visual content became a genre of its own and even famous performers as: Rihanna; Katy Perry; Justin Bieber; 30 Seconds to Mars; Beck; Sia etc. Nowadays they create lyric videos in addition to music videos. It makes more opportunities for the viewers and you closer to each other.Musicians create their own music video production at the level of a work of art. Lyric is another tool for the artist's presentation. Really often it is used before the big release of the main video to whet the interest of the audience. It works like a teaser.