CGI Ads: The Game-Changers of Viral Marketing. Unveiling Benefits and Standout Examples

Even if you are far from the latest trends in Marketing, you’ve certainly seen some of those ads with the giant Jacquemus bags racing on the streets of Paris, a skyscraper-sized Barbie stepping out of the box just next to Burj Khalifa, or the LED device hovering over London like a UFO. Moreover, you’ve probably even questioned yourself whether the content of this kind might spice up the social media of your business, and at what cost.

In this article, we’ll explore this rising trend of CGI advertising, and the diverse advantages it offers to marketers.

Wait, what exactly is CGI Advertising?

CGI, short for Computer-Generated Imagery, is a revolutionary technology widely utilized in art and media to create or enhance visuals with the help of specific software.

Prior to CGI appearing, the visual effects seen in films, television, and advertising relied heavily on models and intricate lighting techniques.

Nowadays, CGI empowers to fashion visually stunning, lifelike, or even fantastical scenes that surpass the constraints of traditional photography. In the world of advertising, CGI stands as a game-changer, offering limitless possibilities for crafting attention-grabbing visuals that leave a lasting impact on audiences. And we really mean it: campaigns with CGI generate 40% more attention on social media than traditional ads.

Let’s have a look!

Wow-How Studio’s team has been particularly impressed by the following examples:

Maybelline – Sky High Mascara Express (2,900,000+ likes)
These videos showcasing Maybelline’s mascara became a viral sensation, seamlessly integrating the brand’s products into the bustling scenes of London and New York’s transit systems.

Jacquemus – Bambino bags-on-wheels (2,000,000+ likes)

Another short 8-second Instagram clip that went viral after publishing, and left millions of viewers debating on whether it’s a real thing, an AI, or CGI. 

L’Oréal Paris – Paint the red (490,000+ likes)

In this well-executed ad, we love how with the help of this spectacular CGI the brand declares the power of their long-lasting lipstick formula.

Unlocking the Advantages: How your brand can benefit from CGI Product Videos

1. Cost-effectiveness. Think CGI is reserved for big brands with blockbuster budgets? That’s no longer the case! Thanks to technological advancements, CGI is now within reach for businesses of all sizes. Unlike traditional advertising methods, which can entail substantial costs for activities like organizing photo shoots or constructing physical sets, involving an entire crew of professionals and managing locations, CGI offers a cost-effective alternative. Moreover, its ROI is indisputable – integrating CGI into product demonstrations can boost purchase intent by up to 14%.
2. Endless possibilities for your creativity. CGI sets itself apart from traditional filming by offering meticulous control over every aspect of the production. This innovation has not only redefined the utilization of 3D elements in videos and live shoots but has also unlocked the potential to craft narratives that transcend the ordinary and set you apart from the competition.
3. Create globally, even from the comfort of your home office. Say goodbye to logistical headaches. With CGI, you can create ads in any virtual location, free from geographical and weather limitations. Need to attach your product item to a space shuttle, to hoist it on the peak of Everest, or place it in the underwater world surrounded by sharks? You name it, and you get it just within a few weeks, which would be impossible for traditional on-site shootings.
4. Omni-channel application. One CGI asset = endless possibilities! The true charm of CGI lies in its adaptability, since it can be seamlessly integrated into digital banners, TV commercials, and social media initiatives. This strategic approach not only optimizes your investment but also ensures consistent branding experiences across all channels, thereby enhancing brand recognition.
5. Long-lasting effect that sticks with the viewers. Think of that unforgettable jingle you’ve heard decades ago. CGI ads have a similar impact, leaving a lasting impression in viewers’ minds. Research indicates that people are 36% more likely to recall brands after experiencing a CGI advertisement.

Summary

Assuming that after reading about these benefits you’re just about to ask “What do I need to create one?”, the answer is simple: a 3D file of your product would be very handy for a start. Yet, no worries if you don’t have one – Wow-How Studio would be able to prepare it even from the product photos. And with the rest of the creative & production processes, we’ll certainly get you covered, too.

So, are you ready to unlock the full power of CGI for your brand? To get a similar WOW-CGi video, contact our studio.

Bob

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Сreative animation specialist and your provider inside Wow-How Studio