Are you thinking about the type of video to create for your next marketing campaign? I suggest comparing the options and choosing the right one depending on your business goals.
In our recent articles, I have already covered the opportunities of educational videos for business. Today, let’s dwell on the common and distinctive features of trade show videos and explainer videos to find out which suits your marketing goals best.
Before dwelling on the trade show video and explainer video similarities and differences, let’s briefly recap their definitions which are quite clear from their names.
A trade show video is a video clip created to represent the company’s product or service during an event. Its goal is to help the visitors get the first impression and understand the brief essence.
A product explainer video is a more detailed video explanation of the ways the product works and delivers unique benefits to its users.
Both trade show video and a video explainer have overlapping and distinctive features, so let’s look at them in more detail.
Below are the features trade show and explainer video production have in common.
Trade show and explainer videos have the first goal of presenting the company, product, or service. What’s more, this is the initial goal of producing any marketing video. The set of video production tools, approaches, and best practices is quite diverse, and that’s why you can tailor different video types to different marketing goals.
Both types of videos are also perfectly reusable. For instance, you may share your animated explainer video via video hosting platforms, publish it on your website and its product page, attach it to your email newsletter and successfully promote it on social media.
As for the trade show video, you can take it with you to any business event you visit, and also use it at the post-show stage by sharing it with the prospective leads who were unable to visit an event.
Still, the approaches to creating an animated explainer video and a video for a trade show are different. Below are the main differences these video types have. Mostly, they are driven by the use case since trade show video display has its specifics.
You are also welcome to find out more about trade show best practices in our dedicated article.
There are different approaches to creating videos for trade shows and events. You can explain your concept in different ways either. Still, using animation is one of the most winning tactics when creating videos, and here is why.
If visiting trade shows is an essential part of your promotional strategy, creating an event video about your product or service is a winning tactic. As for the explainer video, this is an absolute must-have for any more or less innovative solution.
When created right, both of these video types can promise a good return on investment. Still, you have to be smart when using them and partner with an experienced explainer video production company to get awesome results.
Wow-How Studio would be happy to share our creative and technical expertise to come up with attention-grabbing videos for your marketing strategy, regardless of the use case
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