Author: Bob Mar 21, 2018 9 min read
It is really simple to start an independent business today. However, it is even more important to make this business strong, recognizable, stable, and attracting new customers every day. In this case, you cannot go without a logo that will symbolize your business.
There are many ways to create a nice and recognizable logo for a small business, but business owners prefer to do everything by themselves, and logo design is not an exception. If you are one of these people and you start thinking of how to make a logo for your lifetime project, here are some effective tips to help you out:
The logo is not only the face of your business; it should also reflect your own values and impress potential customers. In this case, your logo will become memorable and recognizable. To achieve that, do some kind of research before starting to design your logo.
Although each business owner wants to create an uncommon logo that will break all known rules of design, it is necessary to learn these rules first. A great number of different guidelines and manuals for designers is available, but there are only five unbreakable criteria of successful logo creation: versatility, simplicity, memorability, timelessness, and appropriateness.
One may think that it is very easy to make a logo; however, you should work hard to cope with this task. The working process implies sketching of all possible logo variants; therefore, it may need a lot of time and effort to find the best one.
Although plagiarism is very undesirable in the process of logo design, it is always useful to see good examples of logos used by brands known all over the world. Certainly, you will see that all of them are simple enough but striking at the same time. Try to follow this combination while creating something on your own.
Don’t forget that the logo should signify your own business with its individual approach, unique products, and services. Therefore, it is critical to avoid any cliché used in your sphere. It is a laborious task to do, but if you do deep research, you will definitely find the way to embody your ideas in shapes and colors so that it looks unique.
Logo design may need a lot of time and effort, especially if you don’t have any experience in this sphere but try to make fun of it! Let your inspiration and imagination go, and the result may be impressive. Keep a note and a pencil in your hand because crazy ideas don’t choose time to come. Have fun with this process!
A logo can be represented not only by an image; some companies use a special typeface for that. If you decide to create a so-called type-only logo (i.e., a uniquely styled text with a company’s brand name), take care about choosing (or creating) a memorable typeface. Most companies that used such an approach, for example, Facebook or Disney, created their own unique typefaces for this purpose.
There are many effective ways to make a logo, and one of them is the use of negative space. It is a space around and between the subjects in an image. There are many samples of successful use of negative space in logos, for example, FedEx, and you may try this technique to create your own variant of the logo.
It is also important to create a vivid, memorable image. In other words, it is necessary to design a logo so that people can see motion within it. For example, the Twitter logo implies motion, and this approach attracts people’s attention.
You may draw many variants of a logo for your business, but it is necessary to define what exact type of logo you prefer. There are five most widespread variants: a symbol, a wordmark (a type-only logo), a letter mark, an emblem, and a combination mark. Although each of these types has its own advantages and disadvantages, a combination mark is considered the best variant. However, it is up to you to choose what variant to use.
Hopefully, such simple recommendations will help you to design a logo for your small business on your own, and you will enjoy the very process of logo designing.
Although it can be very interesting to try logo design on your own, you may always turn to professionals, and it is quite normal, especially if you can’t sketch or just don’t have enough time for it. What does this process look like from the point of view of a professional designer? In general, it is possible to define five stages of work on logo design:
Hiring professional logo designers has many advantages, such as:
The Wow-How Studio is an experienced brand identity design company working in this sphere for more than ten years. We have a great number of finished projects, an enormous number of satisfied clients, and excellent reviews. With our professional help, your company will get its brand identity attracting new clients day by day. Therefore, if you still have any doubts, put them off and rely on true professionals!